Don't have eARC? Get Atmos w/ HD Fury "Arcana" - Pre-orders now LIVE!

They’d said a few days ago on Discord that this is turning out to be their biggest product launch by far so I’m guessing they are definitely getting interest from their reseller partners. I think they know they’ve probably got a hit on their hands. 

I don’t doubt that at all. I wouldn’t be too surprised if they are selling more of their vertex2 and diva products that you can get as package with Arcana now than at their product launch.  I’m just wondering, being that many of the Arcana customers are not their typical customers, and likely never even heard of Arcana before, just how many doors are going to open for them.   

Right place right time. Find a void in the market and fill it. Doesn’t hurt that it’s directly in their wheelhouse. 

And they’re moving fast to take advantage of the opportunity. 

Got to hand it to them. I wasn’t familiar with them before this, but if Arcana does what it’s supposed to, they’ll have a fan (and a vocal supporter) in me for the foreseeable future. 

I had not heard of HD Fury either, and already am a fan based on what others are saying about them, their support, and how open they are about their process and decision making. They are taking advantage of the opportunity, but I hope they take advantage of the name recognition they are gaining are start putting out more basic HD switches and splitters, etc,  as I image many people would be happy to pay a premium for HD Fury protects they know they can trust rather than take chances on a cheaper unknown product off Amazon.  I mean, if you’re spending $800 on Arc, and $200 on Arcana, why not spend $75 on a solid HDMI switch, rather than a $30 switch that might not work?

The thing that fascinates me is that I’ve not seen a single other company trying to jump in to this space. I’m delighted a HDFury did, and have my preorder, of course, but I wonder why we’ve not heard of any other potential options. It might be that these guys are just more agile than others, and capable of quickly filling this void, and maybe we’ll see others have a product in a year or two...

There was one other German company who claims to have something coming out, but details have been sparse. 

I was in that boat! I saw people on AVS forum talking about it and thought, that sounds interesting so I enquired on their site and got an immediate reply, this prompted more questions which again got fast reply so I put an order in for the Arcana. I then started thinking about a switch but the minefield of cheap options made me wonder and I decided that I didn’t want to get the Arcana and then have issues with a switch so again I checked with HD Fury and again they were very helpful. I now have a vertex 2 up and running ready for the arrival of the Arcana. Yes they are expensive but they are way more then just a simple switch and the support is first class. 

Just announced today: the first 1900 units sold (pre-orders are close to 1100 now) will ship on September 15!

Apologies, for my lack of technical knowledge.

I have a Samsung 55” Q9FN with only ARC (not E-ARC)  ,  Sonos Arc/Sub/Surrounds ,  Sky Q with UHD and with Disney Plus  and Sony UBP - X700 4K UHD Blu Ray Player.

I can get DD+ Atmos from Sky Q films/programmes (if they are in Atmos) but not through the Disney Plus App or through the 4K Blu-ray.  Will the HD Fury Arcana help me getting more Atmos Content from  Disney Plus and the 4K Blu-ray ?

Many Thanks.

From what I’ve seen from following the company a bit lately, I think they were fairly well situated to respond to this rather quickly.  That’s partly because of how they are built and partly because this sort of functionality is in their wheelhouse.  It’s the sort of product they want to make. 

 I also think it’s because of how they do market research.  Which appear to be nothing more than a guy who reads a few different forums to see what sort of problems people are having trouble with that HD Fury could possibly solve.  They aren’t doing any formal surveys or looking at market research.  The main HD Fury ‘front man’ has said several times that Arcana was a ‘community project’ that would not have happened if people hadn’t lobbied for it and spread the word about it in other forums. I’m not sure that other companies who would make this sort of thing have that sort of marketing chain in place.

As far as other companies coming up with their own devices, I don’t know.   I can see someone beating Arcana on price, or building in an HDMI switch to simplify things.  Don’t know how big the market it is for it, as it really only appeals to Sonos Arc users.  It’s possibly a shrinking market if people buy more eARC TVs that don’t have issues.  Then again, we may see more and more AV equipment that depends on eARC, creating more demand?