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Prodigy I
October 31, 2019

Trade up scheme

Either I'm misunderstanding or this scheme is just  encouraging people to throw away perfectly good Sonos equipment. 

 

The way I read it, you "trade up" by selecting an eligible device and it then gets deactivated by Sonos for you to bin.

 

This is surely ethically wrong?

 

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218 replies

Trending Lyricist I
November 4, 2019

Thanks for advice everyone. Am going to keep current stuff and fingers crossed they don't make it redundant ...

November 4, 2019

Sonos rarely gives advanced notice, if Ryan leaks we may see him outside Starbucks with a cardboard “Hungry” sign.

Just a denial would suffice

….. waits with bated breath….

November 4, 2019

Thanks for advice everyone. Am going to keep current stuff and fingers crossed they don't make it redundant ...

Take control of your own system - lock it down now :-)

melvimbe
November 4, 2019

What I’d like to see is Sonos allow us to return our Play 1s to them and Sonos gut them and fit them out as a Sonos One and ship it back to us for a price cheaper than a new one. 

 

The cost, both environment and financial, of designing a play:1/Sonos One hybrid device, manage the program, ship it to a location to be retrofitted (currenly, the speakers are made in China), do the work, test it out, ship it back to the owner,,,will surely be more than the cost a brand new Sonos One.

 

Even if some of these products are more than 10 years old, that doesn’t mean they were purchased 10 years ago.  The connect:amp is a case in point: at the start of this year this was “current” and the best choice for users with their own speakers already.

 

 

Yes, I think that’ pretty well understood, and an somewhat  understandable complaint.  However, I think most recently purchased devices won’t be traded in, since customers will likely be happy with what they have now and won’t feel like they get their money’s worth.  I am guessing Sonos didn’t distinguish between old and new Connect:amp’s either because it’s difficult to identify the age of products with customers or felt it would be too confusing for customers.

 

 

There are a couple of nasty consequences of this trade-up program:

  1. The resale value of eligible old kit just took a major nose-dive.  This is because Sonos are incentivizing trade-up, meaning future support is likely to be zero.

 

 

You’re comment on support is speculative, but surely the take some will have.  I think the used market will be effected in lots of ways both directions.  Less people will bother to sell the speakers since they have a trade in value, while some will want to buy a speaker for it’s trade in value.  Some will feel the risk of buying used is worth it since you can recover some value through trade in, while will feel it’s a doom product as you suggested.

 

  1. In fact the tagline that there are certain features that old kit can’t support and may compromise the capabilities of new kit on an existing setup, this seriously reduces desirability of these models.

 

I don’t see this as effect of the trade in program,  since the statement is true whether there was a trade in program or not.  The products are built with lower specs and are less likely to get newer features added because of this.

 

  1. Clearly Sonos consider this kit to be worth 30% to scrap/recycle.  That is a pretty hard limit on the value you can charge second hand, if you can bypass the above.

 

 

Sonos has stated several times that they want to incentives people to purchase the new speakers as part of the reason for this.  And you’re applying the 30% figure incorrectly.  It’s 30% off of whatever product you buy, not 30% off the value of the product you’re selling.  That means the dollar value varies from $54 to $210 depending on what you purchase. So if you’re trading in a $400 Connect for a $700 playbar, you’re getting over 50% of your money back essentially.  So in regardless to what you can charge second hand, it’s a matter of what the speaker is worth for use itself or whatever the buyer intends to trade it in for.

 

 

  1. You can’t stack discounts - I asked.  The description says 30% of ONE new item for each trade-up, but doesn’t say you can’t apply multiple 30%s to the same ONE new item, but you can’t.  This means, potentially, you have to spend 70% to replace an “old” item with something that on the surface seems to do exactly the same.

 

 

Besides the fact that you don’t have to trade in your old gear at all, you don’t need to trade in for the current version of your product.  You could trade in a Connect for a Sonos One if you wish, not the same at all.   Disallowing stacking is a very reasonable measure for Sonos.  They aren’t trying to lose money with this program.  I don’t know what their margins are, but I would guess 60% off would be at a loss.

 

  1. Oh and btw - perhaps Sonos aren’t still making these models but you can still buy, at the time of writing, a Connect from the “last chance” section on the Sonos website and it is way more than 30% of the original price.  So what gives?

 

 

Again, the value of the trade in is 30% off a new item, not the original cost of what you are trading in.  If you want to buy a Connect in that’s currently 20% for example ($280?), knowing that you can trade it in for 30% off a Port or any other Sonos device later on, that’s an option. 

 

I really worry about the signal this is sending.  Point 2 worries me more than anything: that Sonos are clearing the way to hobble or isolate my existing Gen1 Play:5s, Connect and Connect:Amp (yes, I have all of these) interacting with the newer kit on my network.  The one key feature of the Sonos ecosystem is that it is “one thing” that can play anything, anywhere.

 

None of the speakers have been removed yet.  I get why people think the end is coming based on this, but if there is an end,  it will come with or without this trade up program.  Personally, I’m not all that worried.

 

 

Danny
Local Superstar
November 4, 2019

I was thinking a ‘justification’ for some to replace older devices with newer Amps maybe idle power usage, but surprised that some of the newer devices appear to use more power when idle than the older devices:

eg Connect:Amp (ZP120) vs Amp

https://support.sonos.com/s/article/256?language=en_US

 

 

Ryan S
Retired Sonos Staff
November 4, 2019

  

Ryan S, it would be nice if you could confirm that Sonos aren’t intending to brick more product.

I’ll make it easier for you, how about just confirming that Sonos aren’t proposing to brick products eligible for this discount in the next 18 months?

Hey andrewCBR, I believe I posted this above before, but in case you missed it, the official statement I can share is that we are committed to supporting all Sonos products for as long as we are able. This program is designed so that people who are interested in getting newer products while not needing to keep their older ones can recycle them in exchange for a discount. We’ve never had something like this before, and wanted to try and introduce an upgrade program so that our long time customers can enjoy the best of Sonos with the newest products. We wanted to start with just a few of our oldest models, which is why these ones were selected.

 

I was thinking a ‘justification’ for some to replace older devices with newer Amps maybe idle power usage, but surprised that some of the newer devices appear to use more power when idle than the older devices:

eg Connect:Amp (ZP120) vs Amp

https://support.sonos.com/s/article/256?language=en_US

This is definitely a good point, as to the new device using more power, it’s really just in the case of the Amp vs Connect:Amp (argueable with the Play:1 to Sonos One gen1 though the gen2 uses less power). I don’t know specifically, but I think the increased power use on the Amp is due to some of the extra features it has over the Connect:Amp. It has to factor in the HDMI-ARC and 5GHz wireless in some setups on the average idle power use.

 

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Avid Contributor III
November 6, 2019

What’s going to happen is we’ll see these ‘bricked’ units being sold through 3rd-party channels, like Ebay etc…  The market will be flooded with ‘as-is, for parts or repair’ units that have nothing physically wrong with them, but cannot be used.   Unsuspecting buyers (who may have had previous experience buying such units and getting them to work) will be flooding Sonos tech support only to find out their serial number has been permanently blacklisted.   Used Sonos has an unusually high resale value (which points to how much people really enjoy these products!)    Tanking that market will not necessarily result in more sales of new units for them, IMO...

Lyricist I
November 7, 2019

Big thumbs down to Sonos. You guys have just gone way down in my opinion.  I have joined this forum just to make this point.

Booooooooo - you suck.

I own 4 Sonoses and love the products and experience. I used to think the company was decent too. But now I just think you’re just wanting to line your pockets and F the environmental impact. 

 

 

AjTrek1
November 7, 2019

Big thumbs down to Sonos. You guys have just gone way down in my opinion.  I have joined this forum just to make this point.

Booooooooo - you suck.

I own 4 Sonoses and love the products and experience. I used to think the company was decent too. But now I just think you’re just wanting to line your pockets and F the environmental impact. 

 

Too bad you feel that way. IMO all the negative comments surrounding the Trade Up program are really getting ridiculous. 

First of all Sonos is not requiring that you Trade-up your products. Do it if you like or don’t...it's a CHOICE.

Basically, the complaints about “bricking” a working product comes down to personal greed. You want the 30% discount; but you want it for FREE!  So essentially you want to double dip...get the 30% off new Sonos and in some cases sell your old Sonos.

I’m not against selling older Sonos...heck...I sell my Sonos all the time in order to offset the cost of new. I recently sold two Play 3’s and a Connect to offset the cost of two Move’s and a Port, respectively. I even sold a black sub to offset the cost of a white sub.

I have a Playbar in my bedroom. If Sonos were to offer me 30% off to upgrade to a new improved Playbar in exchange for my current one; I’d go for it (budget permitting). I can only use one Playbar at a time. Given the age of the Playbar $210 (30% of $ 699) is about what it’s worth on the open market. So IMO...Great Deal!

As far as Sonos announcing they will discontinue support for “X” product. Do you really expect Sonos to support legacy products forever? Let’s get real people.  You also need to understand that dis-continuing support for a Sonos speaker doesn’t mean it will cease to work. Just do the following:

  • Turn off cellular for your setup device to sever contact with the internet
  • Disconnect your router from the internet
  • Continue using Wi-Fi on both devices.

Now that you have “walled –off” your Sonos from the outside world; continue using it until the circuit boards burnout. :smiling_imp:

Cheers!

Edit: Really...You :thumbsup: your own post :thinking:  That’s :sweat_smile:  and :disappointed_relieved:  at the same time.

 

Together Everyone Achieves More = T.E.A.M.
Enthusiast II
November 7, 2019

Most older SONOS gear is worth more than the 30% discount. So a better “trade up” is to liquidate current gear and buy the new gear. For instance; I can easily fetch $280 for a Connect Amp which will net me an additional $100. 

I would just like to know if this is going to be like the old remotes which they ended up bricking after a brief trade in period (which I missed). It would suck to come home from a long vacation and find all of my SONOS gear inoperable (12 units).