I have extended my house and built in ceiling speakers with around 10 connect amps and surround sound for TV. All less than 4 years ago. I have spent over £6000 buying into a brand and ecosystem that I though was built on quality and looking after the customer.

With this announcement I certainly will not be buying any more of your products. I am gald your share price has gone done as I hope it will make you and your investors realise that this is a idiotic decision and is destroying your brand.

I can't tell you how angry I am about this!

The news is spreading. https://www.fastcompany.com/90454672/this-is-disgusting-angry-sonos-customers-are-calling-for-a-boycott

Sonos you just pissed of your most loyal customers. And if the 30% discount was not enough of a big insult - you add further to proof your arrogance by closing the thread many has posted in. 

This new thread does not answer any of the questions raised in the previous one  

You clearly do not respect your customers. 
You clearly do no respect our planet. 
Shame on you

Yes… the thing is we didn’t know we were hiring these speakers…. we were told we were buying them from a company that stood by its products… and they expect us to upgrade for more of the same? I don’t think so.

Dive baby dive at this rate my short will buy me a new bowers and Wilkins setup 

I purchased my first ZP100 in 2005, and then 2 more in 2006, and they have worked flawlessly with thethe older stereo receivers in my home (thanks to the analog audio input/out RCA jacks on the Sonos).  None of the other, newer Sonos products is compatible with analog, which is a big deal for me.  I am livid that Sonos intends to pull the plug on these “Legacy” devices and force loyal users, like myself, to prematurely retire their equipment (92% of all Sonos equipment is still in service).  My investment of nearly $2000 in Sonos equipment is about to become useless! This is an outrage, and completely unnecessary!  Sonos should continue to support the existing functionality of its products, indefinitely!  If Sonos is too cheap to honor this basic commitment to its customers, fine, then charge a reasonable yearly fee for “Legacy Support” -- or transfer that task to another vendor.  But bricking all these products (which is the inevitable result of “lack of support”) trashes customer loyalty and investment, and results in incredible waste.  I bought Sonos because of its quality and durability.  If the Company fails to do the right thing, I look forward to participating in the class action lawsuit that will surely emerge!  Come on Sonos!

I think that many people understand that a company probably can’t provide continued upgrades and increased functionality to a tech product ad infinitum. But there is a big difference between not providing new functionality and what Sonos is going to do, deprecate the core functionality that people purchased the product for in the first place. I think a large percentage of customers at least in part purchased Sonos because of the ability to seamlessly play streaming music services. If this functionality is lost, then the equipment has lost a large value to the owner. Promising to support products for 5 years doesn’t seem like a very good value proposition when Sonos charges a premium. I have about $15,000 in Sonos equipment currently and was not factoring in the need to replace my system every 5 years. I’m sure this decision is distasteful to pretty much all current owners, but its likely to particularly give pause to people who are looking to outfit whole home audio or a business with a lot of equipment which is where Sonos previously shined.

They say it will be possible to keep legacy and modern parts of the system apart, keeping the updates ongoing for the modern one. The problem is that they cannot be grouped together. 

However, if you have Port and some legacy device accepting line-in, then probably it could be used as a bridge between the system parts to make them play same music across the whole system. Just an idea, suggested by another user on one of Facebook groups. 

For years you get updates almost every time you turn Sonos on that made no difference. And now they turn them off for perfect working speakers. In an age of climate crisis Sonos comes up with an incredible smart idea to produce more waste for no reason whatsoever and to frustrate loyal clients. I will never buy a Sonos product again. If Sonos is capable for such a move, I am sure they will come up with more crap. For example a microphone that you cannot turn off in order to compete with Alexa. Incredible dumb management decision with far reaching consequences for the company. Twenty years after the cluetrain manifesto this company has learnt nothing. 

OK, so my mood has changed.

I am no longer angry that SONOS have dumped on the loyal customer base.

I am now just excited to watch the share price tank and hoping you go balls out bust.

Remember Mr Greedy, “He who laughs last, laughs 30% longer!”

Just updated your product description for you.

*** I know the Play:1 is still receiving updates at the moment! ***

I didn’t, not for second. 

Been a Sonos customer since 2009 and I own 3no play 5’s, 3no play 1’s, 2no connects, a bridge and a playbar. I was also just about to order a sub but don’t think I will now only to find that it will also become obsolete shortly?

My total spend so far is approx £2700 and now they want to scrap them, and apparently if you trade up they send a signal which bricks the old one. What about the environment Sonos? what about all these players going to landfill?

All Sonos is doing is making loyal customers buy more products they don’t need to boost sales. Circuit boards, processors and memory are all “cheap as chips” now and I’m quite sure Sonos could come up with a retro fit board that an approved repairer could fit for a small fee to bring the affected players up to future spec.

Just updated your product description for you.

 

The play 1 isn’t a legacy product……

Until july that is.

So what happened Sonos? Weren’t enough people taking you up on the offer of a 30% discount on a new product for the privilege of having an older product bricked so you decided to force the issue? My Gen1 is barely over 5 years old. I purchased it in November 2014. You are now telling me that unless I separate it from the rest of my system not only does the Play5 become legacy but all the rest of my Sonos components become legacy  including the Sonos Beam that I bought only last week. What other functionality are you about to launch that requires so much processing power that you can’t make a Gen1 Play 5 pair with a Gen 2 Play 5 or other newer product? 

Unless there is a rapid change of heart or a much improved exchange programme I’ll be getting rid of my Play 5, 3 Play1’s and Beam pretty quickly before you make them all obsolete. I’m sure other manufacturers will love to have a whole bunch of ex-Sonos customers heading their way   

Unfortunately for Sonos there are competitors now. That wasn’t the case when I bought in to Sonos all those years ago.

I have 7x devices that are now doomed, from an original ZonePlayer to a Play 5.

Anyone care to guess how many Sonos devices I plan to buy in the future? Here’s a clue, it’s less than 1.

https://www.channelnews.com.au/commentloyal-customers-screwed-by-sonos-as-they-desperatly-try-to-force-upgrades/
 

also dealers and installers are p....

would that be zero???

I’m assuming the same amount as Sonos cares about their customers: NULL ?
 

Me neither, never crossed my mind. Now it is the only thing on my mind.

Bye bye Sonos - just lost my custom 

Congratulations guys - you’re about to become a Harvard Business School case study, and not one of the good ones.

Laughing here f**k knows why as it’s a grim expensive situation we all in …. but your comment provoked an involuntary laugh!!!!

This should become a business case about how NOT to handle a product transition.

The main rub is that even having one legacy product in your system renders the entire system in legacy mode, with no updates. There is no way software engineering can’t make both new and legacy work together.

As I mentioned in the now locked thread, sell a standalone device that offloads the processing needed for legacy devices to work with modern services, and let those legacy devices become simple speakers.

https://uk.trustpilot.com/review/www.sonos.com

Doesn’t too good for Sonos