UK Price Rises

The price rise is ridiculous. At least keep it constant across the board Sonos. I certainly won't be adding to my system anymore and will look to other streaming solutions. It's a shame, but I can see a lot of shops stopping to stock Sonos as demand falls.

I don't think I have read as much garbage on any thread ever as on this one.

Sonos wants to maximise its profits in the UK (as everywhere), as it should do. The new prices are those at which it thinks it will do so, in the current situation. It makes not a blind bit of difference whether or not this is really currency / Brexit related. Sonos is entitled to list its products at any prices it wants, and if it gets it wrong, it will suffer. That is commercial reality. It doesn't HAVE to justify its strategy to anyone. Nobody HAS to buy the products.

There is no inalienable human right to buy Sonos at a particular price. To read the nonsense written by so many people on this thread you'd think there were.

And as for those who have never even run a whelk stall but think they are better judges of Sonos' business strategy than the entrepreneurs who have built a multi-billion dollar business... well, the arrogance is staggering.

And one final point for all those saying the increases are suicide. Denon, Yamaha, Bluesound, Bose.... which of these competitors has its costs denominated in sterling? They are all feeling the currency pain in the UK. Will their strategy be to absorb the currency losses to steal market share? Or will they follow with their own price hikes? I have no idea - this is business and it is tough and competitive. But let's see how competitive or otherwise Sonos' prices look in a few months.

For avoidance of doubt I'm am not trying to defend the price increase, nor criticise it. I have no idea if it is a good or bad decision. It's the spectacular ignorance of business and the stupidity of so much of the comment as a result, that makes me want to scream.

Rant over.

As always needs to be said in these pricing threads, directly comparing the price in a country with a VAT calculated into the price vs. the US listing is quite unfair. Sales tax in the US is collected by the states, not the federal government, and the rate varies from zero up to nearly 10%. As such, it is never added to the list price, it is calculated at time of sale. So for a true apples to oranges price comparison, one must delete the VAT from the price before comparing to the US listing.

Whoops, make that "apples to apples" above.

There is no VAT on apples.

The market will find its own level however I see an opportunity being created for a grey market in components sourced outside of the UK.

There is no VAT on apples.

The market will find its own level however I see an opportunity being created for a grey market in components sourced outside of the UK.Except that you will still only get 2.1 Matabele Gumbo Beans to the £ when trying to buy abroad. Isn't that the point?

I don't think I have read as much garbage on any thread ever as on this one.

Sonos wants to maximise its profits in the UK (as everywhere), as it should do. The new prices are those at which it thinks it will do so, in the current situation. It makes not a blind bit of difference whether or not this is really currency / Brexit related. Sonos is entitled to list its products at any prices it wants, and if it gets it wrong, it will suffer. That is commercial reality. It doesn't HAVE to justify its strategy to anyone. Nobody HAS to buy the products.

There is no inalienable human right to buy Sonos at a particular price. To read the nonsense written by so many people on this thread you'd think there were.

And as for those who have never even run a whelk stall but think they are better judges of Sonos' business strategy than the entrepreneurs who have built a multi-billion dollar business... well, the arrogance is staggering.

And one final point for all those saying the increases are suicide. Denon, Yamaha, Bluesound, Bose.... which of these competitors has its costs denominated in sterling? They are all feeling the currency pain in the UK. Will their strategy be to absorb the currency losses to steal market share? Or will they follow with their own price hikes? I have no idea - this is business and it is tough and competitive. But let's see how competitive or otherwise Sonos' prices look in a few months.

For avoidance of doubt I'm am not trying to defend the price increase, nor criticise it. I have no idea if it is a good or bad decision. It's the spectacular ignorance of business and the stupidity of so much of the comment as a result, that makes me want to scream.

Rant over.

Consumers are unhappy about seriously old technology being increased in price by 25%. As much as Sonos are entitled to put their prices up, their customers are entitled to bemoan it.

Deal with it.

their customers are entitled to bemoan it.
UK wanted to Brexit, didn't it? Deal with it.

Consumers are unhappy about seriously old technology being increased in price by 25%. As much as Sonos are entitled to put their prices up, their customers are entitled to bemoan it.

Deal with it. Seriously old? Play 5 is less than a year old and in the last year alone there have been at least 3 major Software and Firmware release to the system. Plus Sonos is the only multi room speaker manufacturer to be be openly supporting voice control. You may be unhappy but please don't speak for me or many of my friends, and probably the majority of customers, who are quite happy with their "old" technology. One of the beauties of Sonos is that all the "really" old kit (5ys plus) still works.

No I don't like the price rise as it means I may have to buy a playbar now and hide it for a while 😞

Consumers are unhappy about seriously old technology being increased in price by 25%. As much as Sonos are entitled to put their prices up, their customers are entitled to bemoan it.

Deal with it.Quite.

Can we have some new products Sonos? The Connect is antique and seriously lacking in functionality. No bathroom speaker. No portable (battery) speaker. No bedside clock/alarm speaker. Controller software that gets poorer with each release. Failure to integrate Apple Music properly. Withdrawal of Audiable support. It seem only playing around with pointless misguided trivia such as speech recognition for the teens is all that matters.

A Serious loss of focus all round. For me (and many others) this is the final straw, whatever the usual evangelists here might believe.