Skip to main content
Contributor I
February 13, 2017

UK Price Rises

I was very disappointed to be informed of the Sonos price rises in the UK. Although the dollar rate is blamed it doesn't account for why the products are much cheaper in some countries? £100 rise on the Sub and Playbar is just too much. I am very lucky that my system is now pretty complete but think UK sales will suffer
    This topic has been closed for further comments. You can use the search bar to find a similar topic, or create a new one by clicking Create Topic at the top of the page.

    131 replies

    Lyricist I
    February 13, 2017
    Enjoy the brexit dickheads.
    Before brexit pound to euro 1.40
    Now exchange rate 1.17


    Pound to Euro was 1.14 in 2013 We are currently above that, and more in line with 2014.

    go educate yourself.


    Maybe so but the point is Brexit is being used as an excuse by companies like Sonos to hike prices up for consumers, only way to respond to them is to vote with your feet and boycott their products.
    Lyricist I
    February 13, 2017
    Please guys, have a look of this, and after tell your opinion about if it is an excuse or not.
    Pound-USD (average rate per year)
    Year 2014: 1.6477
    Year 2016: 1.3556
    Year 2017: 1.2388
    Lyricist III
    February 13, 2017

    Before brexit pound to euro 1.40
    Now exchange rate 1.17


    Pound to Euro was 1.14 in 2013 We are currently above that, and more in line with 2014.

    go educate yourself.


    Maybe so but the point is Brexit is being used as an excuse by companies like Sonos to hike prices up for consumers, only way to respond to them is to vote with your feet and boycott their products.


    I quite agree - businesses are using Brexit and the exchange rate with the USA as an excuse to hike prices. And the forecasts for the pound and dollar is for this to improve - you can bet Sonos will not put prices back down when they do.

    However, the fact is most retailers are adding 10% onto their prices; but Sonos, as ever, want to portray themselves as luxury so they buck the trend and put their products up by 20%.

    It's as if the marketing team still think it's 1990. Consumers have more information at hand these days, consumers are more savvy, it's suicide.
    TimKentAuthor
    Contributor I
    February 13, 2017
    You are quite right but when the Playbar was launched in February 2013 the rate was 1.51, There was no reduction in price to reflect 2014 price. In addition Sonos knocked £30 off some products at Christmas when rate was worse than now. It is I am afraid poor opportunism
    Lyricist III
    February 13, 2017
    Please guys, have a look of this, and after tell your opinion about if it is an excuse or not.
    Pound-USD (average rate per year)
    Year 2014: 1.6477
    Year 2016: 1.3556
    Year 2017: 1.2388


    In the retail world, old products (such as the Playbar which is 4 years old this month) depreciate in cost. That is how retail works.

    Old, in retail is 12 months.

    Even with poor exchange rates, there is no justification in a 20% hike.
    February 13, 2017
    Sonos just added £100 to a 4 year old bit of kit, that is absolute business suicide.

    The exchange rate was 1.5 back in Feb 2013 when the playbar was launched. Today's exchange rate is 1.25 - that does not equate to an extra £100!

    This will go down in history. Almost comical.
    You are correct. It equates to £119.
    chicks
    February 13, 2017
    You lot voted for Brexit. Blame yourselves. Could be worse. At least you're not stuck with Trump.
    February 13, 2017
    And the forecasts for the pound and dollar is for this to improve As anyone with any understanding of currency futures markets could tell you, this is a nonsensical statement as it implies the scope for limitless arbitrage profits.
    February 13, 2017
    You lot voted for Brexit. Blame yourselves. Could be worse. At least you're not stuck with Trump.Sadly, the whole world is.
    Stuart_W
    World-Class Superstar
    February 13, 2017
    I'm not entirely sure why somebody felt it necessary to make snarky comments suggesting long time posters would be "celebrating" the price rise. And indeed I'm not sure why anybody would think that Sonos would be happy with having to make a very difficult commercial decision. But make it they have.
    Arc + Sub (Gen 1) + 2 x Play 1/ Stereo Play 3s/ Era 100 Stereo in Kitchen, One Stereo in Bedroom, Play 1 stereo pair in Study, Play 1in Bathroom, Sonos Move 2