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I was very disappointed to be informed of the Sonos price rises in the UK. Although the dollar rate is blamed it doesn't account for why the products are much cheaper in some countries? £100 rise on the Sub and Playbar is just too much. I am very lucky that my system is now pretty complete but think UK sales will suffer
Sonos just added £100 to a 4 year old bit of kit, that is absolute business suicide.



The exchange rate was 1.5 back in Feb 2013 when the playbar was launched. Today's exchange rate is 1.25 - that does not equate to an extra £100!



This will go down in history. Almost comical.You are correct. It equates to £119.
You lot voted for Brexit. Blame yourselves. Could be worse. At least you're not stuck with Trump.
And the forecasts for the pound and dollar is for this to improve As anyone with any understanding of currency futures markets could tell you, this is a nonsensical statement as it implies the scope for limitless arbitrage profits.
You lot voted for Brexit. Blame yourselves. Could be worse. At least you're not stuck with Trump.Sadly, the whole world is.
I'm not entirely sure why somebody felt it necessary to make snarky comments suggesting long time posters would be "celebrating" the price rise. And indeed I'm not sure why anybody would think that Sonos would be happy with having to make a very difficult commercial decision. But make it they have.
I'm a huge fan of Sonos products, but a price hike is a mistake. Sonos prices are now in the realm of the Bluesound Node 2 which quick frankly blows Sonos out of the water as it streams in Hi-res, something sadly lacking in Sonos products. I agree with Tim, UK sales are bound to suffer. Is there any thread where there is not an opportunity to promote the Hi-Res rubbish. Seeing as the consensus is that Hi res adds nothing and can make things worse I'm not sure how it an ever blow away and non high res system. Another novice posted banging the bluesound drum :8
if the reason for the increase is down to USD/GBP exchange rate changes, then why do the prices not drop when the exchange rate goes the other way? Also why is the increase ranging from 15% to 25%, surely the increase would be the same for all products?
If there is a statement to the effect that HiRes and Echo voice support will be added in line with the price increase then that may make it easier to swallow. However, a 25% hike when inflation is running at very low levels will make many prospective buyers rethink.
https://www.theguardian.com/technology/2017/feb/13/sonos-hikes-uk-prices-by-25-due-to-brexit



"Some of the company’s products are increasing in price by up to 25%, as a result of the collapse in GBP induced by the Brexit vote of June 2016.



“We pay for everything we make in US dollars,” the California-domiciled Sonos said in a statement. “Over recent months, there has been a significant change on the US dollar to GBP exchange rate. As a result, our existing pricing has become unsustainable and, like many other companies, we have to increase prices for all products priced in GBP.”



Sonos joins a growing list of technology companies announcing significant price increases following the vote to leave the EU."
If there is a statement to the effect that HiRes and Echo voice support will be added in line with the price increase then that may make it easier to swallow. However, a 25% hike when inflation is running at very low levels will make many prospective buyers rethink.



Forget Hi-Res



Sonos have already announced Echo support is on the way
if the reason for the increase is down to USD/GBP exchange rate changes, then why do the prices not drop when the exchange rate goes the other way? Also why is the increase ranging from 15% to 25%, surely the increase would be the same for all products?It's a commercial decision. Prices clearly cannot fluctuate day to day. And they will judge for each product what gives them the optimal (in the circumstances) mix of lost sales versus higher revenue per item. I have no idea whether they have done the right thing for their business. I have no intention of trying to defend it. But please, can we have criticism that isn't quite so ignorant of business than this?
Where's Ratty & Jgatie to celebrate the price rise and say how good it is? Lol. ;)



As a US resident, I couldn't care less about a price increase in a country my hometown bounced out exactly 242 years ago.



Nice try, though. 😛
In the retail world, old products (such as the Playbar which is 4 years old this month) depreciate in cost. That is how retail works..No it isn't. Profit maximising companies sell at the price where marginal cost equals marginal revenue. If that is the same price today that it was 4 years ago, then it's still the price they will sell it for. If competitor improvements mean the market will no longer support that price, then it has to drop. Sonos can charge what they want. We can all choose to pay it or not. That is how retail works.
Where's Ratty & Jgatie to celebrate the price rise and say how good it is? Lol. ;)



As a US resident, I couldn't care less about a price increase in a country my hometown bounced out exactly 242 years ago.



Nice try, though. :P



We're coming to take America back - "Make America Great (Britain) Again"!

I'll sell you some pounds too
Where's Ratty & Jgatie to celebrate the price rise and say how good it is? Lol. ;)



As a US resident, I couldn't care less about a price increase in a country my hometown bounced out exactly 242 years ago.



Nice try, though. :PAnd why should you? Also, @Alberto98 has so far demonstrated complete ignorance of basic maths, currency markets and retail pricing decisions. Or maybe just a determination to make mischief? Who might this be in disguise do you think?
And why should you? Also, @Alberto98 has so far demonstrated complete ignorance of basic maths, currency markets and retail pricing decisions. Or maybe just a determination to make mischief? Who might this be in disguise do you think?



Certainly seems to be a tune we've heard before. 😉
Well .. that's Sonos dead in the UK then.



Shame, but not a huge surprise. Though the range in price hikes (16% to 25% depending on component) is a bit odd. Presumably the UK market is too small for them to be bothered and, as I've suspected for a while, they don't really want to sell connects and connect amps any more as they'd rather sell you the speaker part too (which I wouldn't touch, personally).



The pound has further to fall ("we haven't left yet" etc) and once Trump brings all manufacturing back to the US, the cost will soar some more (unless Americans are willing to work for chinese wages). Our only hope is that with the current incompetent incumbent in charge .. the dollar will soon collapse and prices will fall again.



Hey ho.



Sonos was getting uncompetitive anyway ....
once Trump brings all manufacturing back to the US, the cost will soar some more (unless Americans are willing to work for chinese wages).



Don't worry, Trump is a bombastic, incompetent fool, who will destroy our economy before bringing any jobs back home. Dollar will tank, then your Pound will buy more Sonos. At least until his base finally wakes up and realize they've been conned, and he's impeached. Two years, worst case.
Well, that's SONOS finished in the UK then.



Can't compete on price with the usual far east suspects. Can't compete on sound quality with the likes of Naim and Linn.



It's a shame but not unexpected; though the differential in price rises is rather odd: +16% for Play 1 etc but +25% for connect and connect amp. This may confirm my view that sonos don't really want to sell connects and connect amps any more as they really want you to buy their speakers too (which I wouldn't touch, myself).



I guess there is more to come as the pound continues to crumble (ie "we haven't left yet!") and if Trump persuades them to bring manufacturing back to the USA prices will doubtless soar (unless the US workforce settle for Chinese wages and conditions). Our only hope is that Trump's incompetence causes the dollar to collapse .. upon which SURELY the prices will fall again :¬) ... as if.



Meanwhile, Superfi have a Sonos sale on (can't sell it full price) so get in now if you're expanding.
Ha Ha .. the forum has gone nuts ... refuses to post (whilst they moderate?) and then posts the original and all the repeat "WTF" button pressing and rewrites. Excuse my second iteration of my original post ..
£1800 for a 5.1 system that doesn't work properly unless you have a passthrough Tv ?



Glad i already have it, paid about £1300 and thought that was top end! At least i can show off to my friends about how expensive it is!



Hopefully the sales will get them back to a normal price, was hoping for a few more rooms set up one day but no I'm not so sure
Someone had to pay for the new TV commercial.

https://m.youtube.com/watch?v=bFrEdgoX6-E
We're coming to take America back - "Make America Great (Britain) Again"!

This ship has sailed... 😉
Price rise isn't really related to currency movements as products are made in Malaysia where the ringett has devalued against both sterling and the dollar. This is an old fashioned price hike hiding behind a poorly constructed story to appease the U.K. consumer. I prefer to buy from more authentic sellers but the product is good so ignore the rubbish marketing if you can.
Product is made in Malaysia where the ringett has devalued against both sterling and US dollar. Old fashion price hike hiding behind "events outside our control". Absolute rubbish marketing but great products.
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