I wasn’t one of the customers who complained about Sonos’ earlier communication this week. However, I initially had the same reaction as many others who wrote in anger or disappointment in this customer community.
I commend Patrick Spence for his quick reaction, for correcting course, and for the tone of his letter to customers today. I completely understand Sonos’ internal drivers to urge their customers to upgrade their systems. However, as Patrick well said, customer experience and their loyalty is paramount and trumps anything else.
I plan to remain as a loyal Sonos customer and will continue to expand and upgrade my home sound system when it makes sense to do so.