Why is the era 100 being marketed as a new product? Hasn’t it been out for a couple of years now?
Answer
era 100
Best answer by Airgetlam
To my knowledge, there has been no changes in the Era 100.
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Across social media it’s saying ‘introducing’ the era 100? A bit misleading I think unless anyone knows any different
That’s a bit disingenuous, you’re right.
Although arguably it would be ‘introducing’ if that social media post has reached a new audience - as a marketer myself, you can’t worry about the sensibilities of existing audiences when trying to reach new ones.
I’m sure Sonos will fully take your point on board, before shrugging and moving on.
Just to be clear I’m not moaning about any marketing ‘ploy’. I was just trying to ascertain if this was a mk2 or just the same old same old.
To my knowledge, there has been no changes in the Era 100.
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