IKEA and Sonos

For sale? Where?? I saw an announcement that said August availability for the IKEA device(s).

Yes from August .... Now the ikea speaker are not available.
I hope.. Never.. 😃

I would imagine that they will work with the Sonos ecosystem so you can play music in different rooms etc.

But given that ikea is known for a more value offering I am assuming they will be of a lower quality that will probably be of interest to a different type of customer, sure they will be an overlap but there are bound to be differences.

I think it is a smart move and see it more to the way cars are sold. VW Audi group sell Audi, VW, Seat, Skoda etc.... some components are the same, some are not. They are aiming at different customers and markets.

One concern I have with ikea is that given they are volume based and speakers are not their core business, if the speakers do not do as well as they hope, within a specific time, they are more likely to move on. Whereas Sonos is a smart speaker company and they are much more likely to stand by their product as it is their core business.

I am interested to see what ikea offer for areas that I am less likely to be concerned about quality eg bathroom, kitchen etc

I would imagine that they will work with the Sonos ecosystem so you can play music in different rooms etc.
I expect a similar experience to the Ikea Tradfri smart LED bulbs that offer compatibility with Philips Hue, but a limited featureset and somewhat reduced performance, in a price range typical for Ikea.


I think it is a smart move and see it more to the way cars are sold. VW Audi group sell Audi, VW, Seat, Skoda etc.... some components are the same, some are not. They are aiming at different customers and markets.
Exactly this. I don't see people driving an Audi being "disgusted" by Skoda cars... It seems a bit snobbish to me...

@sjoop1985 - Yes, totally agree

This may be just another outlet like Costco, Hay and the like.

IKEA certainly has a better reputation than Best Buy that sells Sonos now!

Sonos can't live against competition without these kind of partnerships.
The new CEO is doing a good job.
Developing new products and partnerships without making the old speakers obsolete.
I still miss a couple of software features but it is worth it until now.

The whole thing seems a little odd to me honestly. I understand the need to sell products to multiple demographics and VW is a good example of that. The difference between that and what Sonos is doing thought is that VW isn't partnering with another company to bring out it's other product lines. Why does Sonos need to partner with iKEA, Sonace, or HAY, to release new products.

The HAY deal sort of makes sense. It appears that part of the cost of producing new colors was paid by HAY, and HAY could then get some advertisement and semi-exclusive rights to sell it. So it's a win win on limited time deal.

The Sonace deal makes sense, since the passive speakers involved could be used with our without Sonos speakers.

I don't quite get IKEA. If the speakers are built into furniture and such, then I it makes sense. However, I've seen articles hinting at wall hanging speakers. Why wouldn't Sonos just make those themselves? Is it about funding for the project? Is it about utilizing IKEAs retail infrastructure?

I don't quite get IKEA. If the speakers are built into furniture and such, then I it makes sense. However, I've seen articles hinting at wall hanging speakers. Why wouldn't Sonos just make those themselves? Is it about funding for the project? Is it about utilizing IKEAs retail infrastructure?

I don't know, maybe Sonos just licensed to IKEA the patents or the audio technology to make them work together.

The wall hanging thing is that they are designed to be a shelf. Well that is in the mock up i've seen in the press