Now that the Sonos One has arrived in Gen 2 only to sport more RAM and CPU I cannot help to think they pushed the original with undermined specs to earn more money and be greedy.
Maybe that's why they can't push google assistant yet? Because the device has too little ram and cpu power? Maybe its just too underpowered? Maybe they even knew that and that the developers had to find a creative solution to this? And that is really hard for them. That's why GA never comes out or will have limited functions (like alexa).
This is just a feeling I have and it makes sense. I feel very ripped off by sonos because of no GA yet.