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Tom Conrad
Sonos CEO
July 24, 2025

Hi!

Hey everyone, You may have seen the news that I’ve been asked to step into the role of CEO at Sonos. I’ve been lurking here for a while, and this community has been an incredibly valuable source of insight and feedback.

We stumbled badly last year, no sugarcoating that, and I know there’s still work to do. I just wanted to say hello and let you know how committed I am, and how committed the whole team is, to making your Sonos system just work, every time. Thanks for being part of our community. Looking forward to the path forward together. 

 

 

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    52 replies

    Airgetlam
    August 3, 2025

    It’s hard to believe any company could provide such ‘assurance’. 

    However, if such a thing were to happen, there’d just be no further changes to your existing Sonos system. They wouldn’t stop working, any more than any other device stops when the company fails. Just like Oldsmobile vehicles continue to be drivable, after GM shuttered that company. 

    Bruce
    Stanley_4
    Grand Maestro
    August 3, 2025

    Keeping the latest App of each line (S1 and S2 so far) available on the App Stores would be all that is really needed by users.

    Depending on how Sonos went out of business they might retain no rights to any of their code or intellectual property so releasing it or open-sourcing it (a bit more complicated and with possible ongoing obligations) might not be an option.

    If someone saw a way to make it work, buying the rights and moving to either an open source or paid distribution would be possible. Amazon and Google would be my likely suspects, Apple a distant third but maybe.

    Prodigy III
    August 4, 2025

    “Dear Superdry - please could you provide me with some assurances that my T-shirt will still fit me if your business goes under?”

    melvimbe
    August 4, 2025

    Keeping the latest App of each line (S1 and S2 so far) available on the App Stores would be all that is really needed by users.

    Depending on how Sonos went out of business they might retain no rights to any of their code or intellectual property so releasing it or open-sourcing it (a bit more complicated and with possible ongoing obligations) might not be an option.

    If someone saw a way to make it work, buying the rights and moving to either an open source or paid distribution would be possible. Amazon and Google would be my likely suspects, Apple a distant third but maybe.

     

    I can’t image a scenario where  Sonos isn’t bought by one of the tech giants when/if that time comes.  As you mentioned, there is too much IP and assets in general that Sonos hold for it to just disappear.

    Danny
    Lyricist II
    August 7, 2025

    While I appreciate the sentiment that my system would continue to work "as is," I believe that perspective dangerously oversimplifies the nature of the Sonos ecosystem. A Sonos speaker is not a static piece of hardware. It's a network-dependent, software-driven device that relies on a complex cloud infrastructure to function.


    I understand that the idea of a company placing its IP in escrow or pre-committing to open-sourcing its code is incredibly unusual and probably without precedent. However, that's precisely why it would be such a powerful and bold statement. It would signal to your most dedicated customers that our significant hardware investment is protected, and that Sonos is so confident in its business model that it can make an extraordinary commitment to its user base.


    The analogies to a T-shirt or an Oldsmobile completely miss this crucial point. My primary concern isn't about getting new features or updates—it's about the very real possibility that the system's core functionality would cease to work if Sonos went out of business.


    Without a functioning Sonos cloud, the system simply breaks.

    Here's what would happen:


     * You couldn't add speakers. The process of setting up a new Sonos speaker or adding one to an existing system is entirely dependent on communication with Sonos's servers. If a single speaker in my home were to fail, I wouldn't be able to replace it or re-add it. My multi-room system would be permanently frozen and unable to expand.


     * Streaming services would stop working. The seamless integration with services like Spotify and Apple Music is managed and facilitated through Sonos's platform. Without the cloud infrastructure to maintain these connections, a system would eventually lose its ability to authenticate with these services, making it impossible to stream music. The speakers would be rendered useless for their main purpose.


     * Security becomes a liability. While my main concern isn't about a lack of new features, it's impossible to ignore the critical role of security patches. An "as is" system is one that is not being maintained. As new cyber threats emerge, an unpatched system becomes progressively more vulnerable, potentially opening up a security hole in my home network.


    My original suggestion wasn't a demand, but a way to start a conversation about a legitimate concern. The long-term viability of a smart-home ecosystem is a huge consideration for customers who are making a significant investment in your hardware. Reassuring us that our hardware won't become obsolete in the event of a company shutdown would be a powerful differentiator and a testament to Sonos's commitment to its customers.
     

    Smilja
    August 7, 2025

    * You couldn't add speakers. The process of setting up a new Sonos speaker or adding one to an existing system is entirely dependent on communication with Sonos's servers. If a single speaker in my home were to fail, I wouldn't be able to replace it or re-add it. My multi-room system would be permanently frozen and unable to expand.

     

    Who is going to design and make new Sonos speakers if Sonos is going out of business?

    »And the world is like an apple whirling silently in space, Like the circles that you find in the windmills of your mind.« (›Windmills Of Your Mind‹ [1967]. Music by Michel Legrand ; English lyrics written by Alan & Marilyn Bergman)
    Airgetlam
    August 7, 2025

    Sorry, could you explain the cloud infrastructure more clearly, please?

    As far as I’m aware currently, Sonos points to servers maintained by each streamer, and not a ‘Sonos Cloud’ of any significance. Unless all streamers stop accepting connections fro a Sonos devices (shutter their servers that support Sonos connections), so the only things ‘lost’ would be future updates to software, and the Sonos Radio product.

    Is my understanding incorrect?

    And, for what it’s worth, everyone who has responded to your post has been a non-employee of Sonos. For all practical purposes, the only Sonos employees that read and respond here are Forum Moderators. Sonos employees who do post here are required to have an avatar identifier that lists them as an employee. 
     

    With my understanding of the way Sonos functions, assuming there would be no final change to the Sonos software:

     * You couldn't add speakers. Possibly true. It really would depend on what Sonos engineering chooses to do, if such a situation were to occur. There are several circumstances I can think of where this would not be an issue.
    * Streaming services would stop working. Not unless each streaming service shuts down their servers that support Sonos connection requests. 

    * Security becomes a liability. This is true of any software that the company supporting it goes away. I’m not sure what Sonos, which in your supposition, disappears, could do about this. It also ignores all of the third party controllers that aren’t supported by Sonos directly, but by others who remain passionate about their devices. 
     

     

    Bruce
    Lyricist II
    August 7, 2025

    Thank you to everyone who has responded. I’d like to clarify a few points and address some of the confusion about the Sonos system's dependencies. My intention is not to be argumentative, but to present a detailed explanation of why the system's reliance on Sonos infrastructure is a real concern.


    First, regarding the question of re-adding speakers: My point was not about adding brand-new speakers, but about the very real possibility of having to re-add existing ones. As anyone who has had to troubleshoot their system with Sonos support knows, a common step is to factory reset a speaker and re-add it to the network. This process, along with the initial setup for new speakers, is entirely dependent on communicating with Sonos's servers. If those servers were gone, a simple network hiccup or a failed speaker could render that device permanently unusable within the system. The "as is" state wouldn't even be an option in that scenario.


    Second, to Airgetlam, I appreciate you asking for clarification on the cloud infrastructure. It's a common misconception that Sonos only acts as a pass-through to third-party streaming services. While the music data itself comes from services like Spotify or Apple Music, the management of those services and the authentication process are critically dependent on what is referred to in developer documentation as the "Sonos Cloud."


    Based on publicly available information from sources like the Sonos Developer portal and discussions in developer forums, here’s a breakdown of how it works and where the service is located:


     * Location and Maintenance: The Sonos cloud infrastructure is hosted on services like Amazon Web Services (AWS). This means that while Sonos doesn't own the physical data centers, they are responsible for maintaining the servers, software, and paying the bills. If Sonos were to cease operations, those servers would eventually be shut down by AWS for non-payment.


     * Authentication and Setup: The very first time you set up a new Sonos system or add a new speaker, it must communicate with api.sonos.com and other Sonos-owned endpoints to be registered to a "household ID" and receive its necessary configuration. This is a non-negotiable step for a functioning system.


     * Streaming Service Management: The Sonos app's user interface for adding and managing streaming services is not a direct API call to each individual music service. Instead, the app uses an authentication flow that directs the user to a Sonos-hosted login service. Sonos's servers then broker the connection and provide the necessary credentials to your speaker. If the Sonos cloud were to shut down, you would be unable to add new services or, more importantly, re-authenticate an existing service if the token expired.


     * Remote Control: Features that allow for control of your system from outside your home network (e.g., through third-party integrations or the Sonos developer API) rely on the Sonos cloud to manage the communication between your device and the speakers on your home network.


    In short, the Sonos system is an interdependent network. The speakers are the hardware, your home network is the local highway, but the Sonos Cloud is the central traffic controller that directs all the cars. Without that traffic controller, the system grinds to a halt. The "as is" state wouldn't be stable because the system is designed to constantly "phone home" to ensure its components are properly configured and authorized.


    This is where the idea of open-sourcing the system comes in. It's not a magical fix, but it's the only viable path to saving the hardware. While the community couldn't spontaneously resurrect a complex, proprietary infrastructure, if the source code for the speaker firmware, the application, and the cloud services were made available, a dedicated community of developers could potentially reverse-engineer and rebuild a functional ecosystem. They could create an open-source alternative to the Sonos cloud, allowing users to run their own "traffic controller" to handle authentication and setup. This would effectively decentralize the system, ensuring that even if the company fails, the technology and the user base could keep the hardware alive. My request is for the opportunity to have that contingency, not to wish for the company's failure.

     

    As far as whether or not Sonos employees monitor this forum, did you see who started this thread? Tom Conrad the new CEO of Sonos. I would just assume he would look at the responses to his post.
     

    Local Superstar
    August 7, 2025

    I'm not saying Sonos would or even could come out with the statement you're asking of them but I find it a little strange (or maybe I don't 🤷‍♂️), that some would believe the things you've mentioned to be almost non-issues.  As far as I'm concerned, the moment Sonos servers would be switched off, systems would fail and stop working the way we'd want pretty quickly.

    As you say, it's unlikely you would be adding ‘brand new’ speakers for a while, if at all, but the process of adding and registering them at all is inherently reliant on Sonos servers.

    Smilja
    August 7, 2025

    One can assume that each service will cut the SMAPI as soon as Sonos goes out of business.

    »And the world is like an apple whirling silently in space, Like the circles that you find in the windmills of your mind.« (›Windmills Of Your Mind‹ [1967]. Music by Michel Legrand ; English lyrics written by Alan & Marilyn Bergman)