I ran Advanced Tuning on my Sonos Beam Gen 2 + Sonos Era 100 setup today. It changes the EQ quite dramatically. It is a very noticeable change and the sound becomes more balanced and better.
The problem is that there is no change in the volume of the side firing speakers at all. When playing 7.1.4 Dolby Atmos test tones, the side channel is simulated through the sound output from the side firing of the soundbar and rear speakers, but the sound output from the side firing speakers is so small that it actually feels like 5.1.4.
In order to feel like 7.1.4, the volume balance of the side firing speakers and the rear speakers should be adjusted by TruePlay, but the current TruePlay technology does NOT change the volume of the side firing speakers.
Ideally, TruePlay would measure the distance between the soundbar and the rear speakers, and the farther away they are, the stronger the output of the side firing speakers should be, and the closer they are, the weaker the output of the side firing speakers should be.