Just walked through Target and noticed a neat little idea they implemented with a brand priduct called Fabrique. $50 wireless speakers designed to integrate strictly with Alexa. They CLEARLY side stepped Sonos, pushed them out and went on with their own more affordable systems. All speakers work in unison or you can break them up into zones like Sonos.
I suspected the last few months Sonos couldnt get the deal done based on how long it was taking them but this pretty much confirms it. Sure "theu want it to be universal and adaptive to ALL AI but writing a simple app to integrate Alexa and push theupdate through shouldnt take but a blink of am eye. I was building my system based on Alexa integration but at least I know now before I invest several K's.
Too bad, they are great speakers.
Alexa Integration? Likely not.
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