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Sonos was noticeably missing from Apple's announcement on Tuesday, Sept. 12th, regarding AirPlay 2 controlling speakers in multiple rooms. Is AirPlay 2 coming any time soon? If not, it sure seems like Sonos is asking to become a dinosaur by continuing to ignore Alexa and now AirPlay 2.
While I appreciate your rhetoric, this has been covered many times in other threads.
Oh, and by the way, there was no mention in the speech yesterday regarding Airplay, or HomePod speakers.



And frankly, Sonos has already promised Alexa integration by the end of the year. They even have an event scheduled for October 4, which many folks are suspecting will be the release event for Alexa.
They announced the iOS 11 availability date (Sept. 19) which has AirPlay 2 and showed the multi-room control in the interface.
Yawn. Ignoring Alexa? I love it when first post bomb throwers turn out to be a dud. Lack of a little research is the bane of these types.