There are a number of reasons Sonos has let so many down and are still struggling 9+ months after forcing a terrible app (+cloud control) on a once mostly happy/repeat customer base.
- Yes the app is still sub-par even with some major improvements lately, yet almost a year in and still some features/services/function are not even on par with S2-1 (even SonoPad & SonoPhone are better apps). Outrageous!
- Firmware (software for the units) is also an issue which is why we keep seeing it updated so often. All this so they could shove some BT cans out the door and force us into their cloud.
- Forcing our once local control over to Sonos’ leased servers just adds all sorts of potential lag/security issues/complications, not to mention, future potential monetization of our user data (see also new TV set-tip box). Yes there are some lucky users in the Goldilocks zone, but not most or Spence would still have his job.
- Short-sighted, greedy, lying leadership backed by an apparently blind board set the ball rolling as more and more support staff were canned over the last 3 years and leadership ignored the cries to hold off on S2/2. And now NOT A PEEP from the new CEO since he took over.
- Promises NOT to introduce new hardware last quarter until the app was fixed was another misrepresentation. Arc Ultra looks cool, but has a lot of reported issues.
- Trying to goose the faltering stock price by hinting at new speakers/TV set-top boxes while the recent app ratings are still in the dumpster is another sign that this company can’t pull forward.
The press is not impressed either:
https://www.pcworld.com/article/2599269/sonos-is-in-trouble-a-pricey-streaming-box-wont-help.html
https://www.theverge.com/sonos/606025/sonos-pinewood-video-player-features#comments
Why all this outrage? Because I/we: 1. used to adore Sonos products and whole home audio. 2. the hours and hours of wasted hours trying to get the new app/firmware/cloud systems working with little help from the off-shore, contracted, script-readers Sonos calls Support. 3. We really want to purchase more awesome Sonos Hardware to expand our systems, yet will NOT because of -- SEE ABOVE.
I sometimes regret the optimist in me, but I’m so hoping Sonos can get their act together before the are left in the rubble heap of so many failed tech companies (Rim/Blackberry anyone?).