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Custom Sonos Amp + In-Ceiling Setup for Samsung Frame (No Soundbar) – Need Layout & Phantom Center Feedback

  • July 19, 2026
  • 7 replies
  • 70 views

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Hi everyone,

I am currently planning a new audio setup for a dedicated living room centered around a Samsung Frame TV. The absolute priority for this project is strict minimalism; I want to preserve the "art piece" aesthetic of the Frame TV completely, which means no soundbars or visible front speakers underneath or around the display.

To achieve this, I am planning to use a Sonos Amp to drive a pair of Sonos Architectural In-Ceiling Speakers by Sonance, paired wirelessly with a Sonos Sub.

This system will also integrate into an existing first-floor Sonos ecosystem, which already features two Sonos Five (one in the fireplace area, one in the dining area) and a Sonos Move (dedicated to the kitchen area). The main goal is to use the ceiling setup for TV audio, but seamlessly group it with the Five and Move for whole-first-floor music streaming when the television is turned off.

I have attached a layout diagram of the room for context. The TV is mounted on the front/left wall (Red circle), and the primary viewing area is the L-shaped sofa (Yellow circle). Based on the room's orientation, the in-ceiling speakers are planned as follows:

Left Channel: Positioned in the ceiling grid closer to the far wall on the left.

Right Channel: Positioned in the ceiling grid closer to the right wall. 

A distance of 2 meters between each speaker. The tv is 75 inches. The Sonos amp will be hidden inside a custom box behind the tv.

I would love to get the community's feedback on a few specific points regarding this layout:

1. Phantom Center & Dialogue Visual Anchor: Since the Sonos Amp will be downmixing the TV's audio into a stereo pair to create a "phantom center," how realistic is the front soundstage when the drivers are overhead? If I physically pivot the Sonance tweeters directly toward the sofa listening position, will it effectively "pull" the dialogue down so it feels like it’s coming from the screen rather than floating strictly from the ceiling?

2. Acoustic Calibration via Trueplay: Given that the Left and Right channels run along the depth axis of the room relative to the TV wall, how well will Trueplay handle this specific spatial orientation? Will it successfully balance the stereo image so the sweet spot lands perfectly on the sofa?

3. Multi-Zone Grouping Performance: For those who group a Sonos Amp setup with standalone units like the Five or Move for ambient music, do you experience any latency or dropouts when using a mix of architectural architectural components and wireless speakers on the same floor?

I would really appreciate any insights, structural advice, or tips from anyone who has deployed a similar "zero-footprint" architectural setup with a Frame TV!

Below a lateral view of the space: TV in red - Seating position in yellow.

Here is a perspective from the seating position (it’s a passing area (the room is located between two rooms: dining area and fireplace) but is well enclosed by lateral walls, which the rendered image fails to convey properly. The future location of the Sonos speakers can be seen below: right in front of the light fixtures:

Here is another perspective showing the location of the sub:

Edit: 

I should have mentioned that the wood on the front (sides of the tv) or the back, cannot be drilled or modified. The house is a heritage property, and I am legally forbidden from altering it.

7 replies

AjTrek1
  • July 19, 2026

Placing the speakers in the ceiling is probably the least of the issues you may encounter. Meaning yes it can be done: but not that is should be.

The issue is that sound from a TV is supposed to appear as if it’s projecting from the screen out to the listener not from overhead. Creating the Phantom Center channel is going to be a challenge as well. 

TruePlay works best in 3-dimensions for TV audio and music from Sonos stand-alone or stereo pair speakers (i.e. Five, Era 300, Era 100, ArcUltra and similar type Sonos legacy speakers). Sound is calibrated using reflections from the walls, ceiling and floor. Overhead speakers are going to handicap that for two of those dimensions especially for home theater. Music is typically downward firing in overheads and TruePlay will be working under those parameters.

General advice (if no Soundbar is wanted) is to have Sonos In-Wall Speakers by Sonance, Era 100’s on stands or 3rd Party speakers driven by a Sonos Amp flanking the TV. 

It looks like the ceiling in the space is composed of  “drop-in” panels. You could experiment to see if overheads satisfy your listening preference.

Of course all the above is my personal opinion. The opinion of others may differ. 

Edit:

There are no concerns with grouping and latency in a properly configure Sonos system regardless of speaker type regarding music. TV dialogue sent to speakers outside of the room will experience a 75ms delay,


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  • Author
  • Contributor I
  • July 19, 2026

Thank you so much for your valuable input. I should have mentioned that the wood on the front cannot be modified. The house is a heritage property, and I am legally forbidden from altering it.


Airgetlam
  • July 19, 2026

I hate use of ceiling speakers in a home theater installation, it isn’t acoustically accurate. That being said, and with the caveat that I certainly do not have this setup, here are my responses/feedback.

  1. Hard to say. No. However, your mind might get used to it.
  2. As well as it can. TruePlay isn’t magic, it can only do as much as it can. If you use the iOS version, rather than Quick TruePlay, you may be able to favor the couch. I wouldn’t count on that, though. 
     
  3. The only delays you’ll experience in a Sonos system are when you’re doing one of two things. First is using other speakers, and a Sonos line in as well, so that you’re attempting to combine them both. This can’t ever work, as the line in has a 75ms delay built in to it. Second is when attempting to group a digital input (such as the TV) and rooms that are not ‘bonded’ as part of that TV room (so, excluding surrounds and Subs, if they’re bonded to that digital input device). The system will pay that 75ms delay between the main room (with the digital input) and all ‘grouped’ rooms.  If you’re merely streaming music in all rooms , they’ll all be in sync. So for your ambient music situation, all speakers would be in sync. 
     

I don’t quite understand the use of a Move (a battery powered) speaker in the kitchen, but whatever, 

I understand the desire for a ‘minimalist’ approach. I’m not sure that Sonos matches your needs. If it were me, I’d probably be a little less minimalist in order to satisfy acoustic comfort in that situation. That being said, I’d still love for Sonos to provide a three separate front speakers in a home theater situation, rather than forcing a use of either a faux center channel via the Amp, or a Soundbar solution. Which, I suppose, is part of the reasoning behind my suggestion.

Edit: ​@AjTrek1 types faster. I plead World Cup….


AjTrek1
  • July 19, 2026

Thank you so much for your valuable input. I should have mentioned that the wood on the front cannot be modified. The house is a heritage property, and I am legally forbidden from altering it.

Thanks for the clarification. That being the case I would strongly suggest the following:

  • A decor complimentary entertainment center with a Sonos Amp driving 3rd parry speakers of your choice (Bookshelf or floor standing)
  • However, the obstacles you will encounter is an HDMI connection to the TV as I assume the HDMI would run overhead in the ceiling and drop to the TV from the rear. A power source for the Amp may also be an obstacle as I see no wall outlets.

You may want to consult a professional installer who may have experience with the restrictive nature of the room. Worst case scenario you go with your original plan to install speakers overhead and hope for the best sound experience possible. If so I’d recommend placing them as close to the front of the TV as possible. Again a professional installer may still be worth consulting.


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  • Author
  • Contributor I
  • July 19, 2026

Thanks for taking the time!
 

The Sonos Five and Move are part of my current setup. Since the image shows a new place I am moving to in a few weeks, I am looking to make the best of what I already own. I am quite comfortable with them and the overall Sonos multi-room experience, so I mentioned them to give you the full context behind my reasoning for this layout. I am still in the market, which means I haven't purchased the Amp or the Sonance speakers yet. The only other option is to stick with the sound coming from the Frame itself, which is pretty weak, to be honest.


AjTrek1
  • July 19, 2026

I don’t quite understand the use of a Move (a battery powered) speaker in the kitchen, but whatever, 

 

I would guess the use of the Move is for flexibility with counter space and portability vs Era 300 or Era 100 requiring a power outlet thus making for a stationary setup. Probably not wanting to place overheads in that area as a personal preference. Also, the Move can still be grouped for music and TV audio (such as the World Cup) assuming it’s not in ear-shot of the TV to draw attention to the 75ms delay. Just my guess 🤔


Stanley_4
  • Grand Maestro
  • July 19, 2026

I'd really reconsider your speaker choice, ceiling works but for me never seems listenable as every loud sound has me looking up, that with a 8 foot ceiling, yours looks a bit higher. Second thing, are the existing panels rigid enough to not vibrate with a speaker mounted in them?

A set of floor standing speakers, selected for small size and matching wood will sound far better and make TV watching much more enjoyable. The positioning flexibility will also allow you to adjust the stereo image sweet spot to your seating position. Trueplay will adjust the frequency response but it cannot fix imaging from poorly located speakers, also having them so high is going to impact that.

Most of the other questions seem to be well answered already.

Looking (nice site, good reviews and product selection) at Crutchfield there are a lot of good options for that space at many price points. Not recommendations, just some examples from  the 700 some listed.

https://www.crutchfield.com/g_12000/Floor-standing-Speakers.html?pg=10

https://www.crutchfield.com/p_749603S3OK/Bowers-Wilkins-603-S3-Oak.html?tp=185

https://www.crutchfield.com/p_991Q7MWA/KEF-Q7-Meta-Walnut.html?tp=185

https://www.crutchfield.com/p_991R7WAL/KEF-R7-Meta-Walnut.html?tp=185

Bookshelf speakers on stands will be less expensive and you may prefer the look.

https://www.crutchfield.com/g_37900/Bookshelf-Speakers.html?tp=186

https://www.crutchfield.com/p_991Q1MWA/KEF-Q1-Meta-Walnut.html?tp=186

https://www.crutchfield.com/p_749606S3CH/Bowers-Wilkins-606-S3-Cherry.html?tp=186

https://www.crutchfield.com/p_336D121IWN/Wharfedale-Diamond-12-1i-Classic-Walnut.html?tp=186

 

What I'd really like to recommend would be a Pair of Sonos Fives or Era-300s on stands but Sonos doesn't offer a TV audio input for them as front R/L speakers. But giving Sonos another nudge to consider it never hurts.