I just purchased the Sonos One device. Aside from it not being very user friendly to sync with my Alexa app, it also doesn’t have the capability of customizing its own wake word. So, I have to be aware of how loud I say “ALEXA”. Otherwise, my Alexa device in the kitchen hears me. This should be a moderately easy software update and it is definitely a trending concern for your customers. It’s obviously important to us. So, I hope that it is important to you.