Arc reviews on Google?

All those reviews from beta testers should be heavily marked that they are beta testers on a Sonos internal program and didn’t pay for the device.

Perhaps, but that should certainly apply to all reviews and not just Sonos.  I don’t know, but I suspect this is standard practice for reviews.  

Regardless, media reviews appear to be out today.

It should be done for all, but when an unreleased product goes from 0 to 59 reviews overnight it comes across suspicious especially when they are all 5 star reviews except for 2. They also all seem generic and robotic. Bulk uploads should also not be allowed as it gives the company the ability to pick and choose which ones they upload, as it's not buyer driven. The public does not know if 100 reviews were received and the other 41 were horrible but sonos filtered the 59 best ones to upload. 

Which may be why I’m more interested in the press reviews. So far, all of the ones I’ve read seem fairly well impressed. Although in one of them, it was pretty clear the press individual didn’t understand the difference between HDMI and HDMI ARC, and eARC. 

But so far, I’ve not run in to an unfavorable review. Haven’t checked all my news sources yet, though. 

I think it’s important to remember that these reviews were not supposed to be released until after the product was live.  After that point, I think it matters much less whether the review was a beta tester or not.  As far as the potential for filtering reviews, that’s the case for any site where the product is sold from that site, which is stated.   It does really matter when the reviews came through.

When it comes to Sonos or other companies I’ve bought products from before, I trust my past experience with them more than anything else.    Press reviews are often good when I don’t know much about the product.  Some items, like cables, splitters, converters, you really only have customer reviews to rely on

I have several sonos products, I would never doubt the quality or expectation of how good it would be. My criticism is the error, great, sonos messed up, released them early, thanks for clarifying. I do however hope you can understand from a consumer point of view how it looks and how they all were batch loaded and all seemed very similar. You had 0 reviews ancouple days ago, 59 reviews yesterday and now have 27. If this filtering is a normal practice for products, it will make me further dig into other methods of assessment to weed out what I want moving forward. I make purchases and recommendations on many products, not just consumer electronics based on customer reviews and proper feedback. I will not visit an all inclusive hotel down south if reviews are bad, or if they look like the hotel company purchased positive reviews from marketing companies. This is my point, this is how it looks, this is why I posted this. 

Actual real world results will surely pour in after June 10th from consumers indicating their likes and dislikes for the product. I assume it will be mostly positive, that's what will give consumers the best view of it.