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Throwback Thursday: Our Journey from 2015 to 2019

Hey Sonos community! 🌟 I'm back with our third Throwback Thursday. This time covering the period of 2015 to 2019. 

When it comes to the numbers we grew to 259,161Ā users, 146,928Ā of those were registered during this period. Hitting a quarter of a million users was a big milestone for us! With the higher number of users it makes sense that we would also hit some big numbers regarding content.Ā Well we managed to hit over 326k posts in this period, almost twice as many as the previous periods 170k posts.

During those 5 years, these 5 topics with the most replies:

  1. SAVE THE CR100 (3142 replies)​
  2. No sound on certain channels after system update today. (1876 replies)
  3. Support for BBC Radio HLS Streams (912 replies)
  4. Important Information for Audible Listeners (600 replies)
  5. Updates to the Desktop Controller Coming Soon (590 replies)

Let's embark on a nostalgic journey through the transformative years of 2015 to 2019, a period brimming with groundbreaking hardware releases and remarkable software advancements that have shaped the Sonos experience we cherish today.

2015: A Year of Collaborations and Upgrades

In February 2015, we thrilled our fans with the limited edition SonosĀ Blue Note Play:1, a stunning collaboration with Blue Note Records.

Credit: fwd.nl

This special edition speaker, which hit the market in March, celebrated the rich legacy of jazz with its unique design and curated playlists that brought the essence of Blue Note into homes.

Later that year, in September, we introduced the second-generation Sonos Play:5 speaker (SonosĀ Play:5 Gen 2). With its enhanced sound quality and sleek new design, it quickly became a favorite among audiophiles.

Credit: iculture.nl

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2017: Expanding the Home Theater Experience

March 2017 saw the debut of the SonosĀ PLAYBASE, a soundbase designed to sit discreetly under a television. This product catered to those seeking a minimalist setup without compromising on sound quality. It was a game-changer for home theater enthusiasts who desired powerful sound without the clutter.

Credit: Wired

In October 2017, we launched the Sonos One, a compact speaker with integrated voice control.

Credit: Techradar

This marked the beginning of our integration with Amazon's Alexa, enabling users to control their music and smart home devices with just their voice. It was a significant step towards creating a truly connected home. I personally loved that it was a more modern looking Sonos Play:1, while keeping the same kind of formfactor.

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2018: Saying Goodbye and Welcoming New Innovations

April 2018 brought bittersweet news as we announced the discontinuation of the Sonos Play:3, effective July 31. While we bid farewell to an old friend, we also embraced new innovations. In June, the Sonos Beam was introduced, a soundbar with voice control capabilities that quickly became popular for its ability to deliver immersive sound in a compact form factor.

Credit: Express

August 2018 saw the unveiling of an updated version of the Sonos Amp:

Credit: Smart Home Sounds

This new Sonos Amp offered more power and versatility for custom installations, making it a must-have for those looking to enhance their home audio systems. I especially liked the matte black design, which fit perfectly into a server rack where the white Sonos Connect:AMP with its white and silver stood out from the (usually) all-black look of a server rack.

My favorite part of the year's launches were our collaborations with HAY and Beastie Boys:

Credit: HAY

Credit: HIGHSNOBIETY

Fun fact: This is also the year I joined Sonos and got introduced to everything we had to offer. I particularly remember the number of people calling about the HAY speakers, hoping to get their hands on some of the more sought-after colors. What was your favorite color? Did you buy one, and if so, do you still use it?

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2019: A Year of Collaborations and New Releases

March 2019 brought us the second-generation Sonos One (Sonos One Gen 2), featuring Bluetooth LE connectivity, a faster processor, and increased memory. This upgrade ensured better performance and future-proofing, keeping our systems running smoothly. In August, the first products from the IKEA-Sonos collaboration, SYMFONISK, were launched.

Credit: hifi.nl

This line included a small bookshelf speaker and a combination table-lamp/speaker, blending functionality with stylish design. It was a perfect example of how we continued to innovate and collaborate to bring unique and versatile products to our community.

September 2019 was a milestone month with the introduction of the Sonos Move, our first battery-operated speaker.

Credit: The Verge

With an IP56 rating, it was designed to withstand humidity, heat, and cold, making it perfect for both indoor and outdoor use. The Sonos Move could play up to 10 hours on a full charge and came with an indoor charging base. Additionally, we announced the Sonos One SL, a voice-control-free version of the Sonos One, and the Sonos Port, an updated version of the Sonos Connect, to integrate Sonos functionality into existing wired stereo systems.

Credit: FWD

These years were pivotal for us, as we expanded our product lineup and embraced new technologies, setting the stage for future innovations.

What are your thoughts on these new releases? Do you have a favorite Sonos product from this era?

My personal favorite was the Sonos One. It was the first Sonos speaker I owned, but I gave it to a friend so they had some music for the kitchen without having to worry too much about the kids breaking it. It might not be as durable as the Sonos Move, but it has held up pretty well to the abuse, even though you can see some of the wear if you look close enough.

A few dents and stains are scars from the trials of a kitchen with 3 kids in the house.

If you could decide, what kind of special edition speaker would you like Sonos to make? And should it be in celebration or collaboration with something special?

I often use the ā€œNo sound on certain channels after system update todayā€ thread as an example of when an update actually does have a bug.Ā  Almost 2000 replies for a bug in only one specific piece of hardware.Ā 


I didn’t take advantage of the custom speakers launched 2018 as I already had the black or white versions and not enough rooms to place additional speakers 😊. Ā However, if Sonos were to offer a customer speaker for the Era 300/100 or whatever speaker willĀ replace the Five * I’d seriously consider purchasing one or two WITHĀ Ā two (2) conditions. Let me explain…

I’m maxed out with the number of Sonos components that can be supported at 32 via WiFi which does Ā not includeĀ a Port, Roam2 x 2Ā Ā and SubĀ that areĀ offline. Ā The conditions I’d Iike to see are:

  1. Allow me to use pending upgrade discounts at 25% orĀ 30% vs the current 15% applicable only towards the Sonos Customer speaker.
  2. Some ā€œBad Assā€ design that is a must have **

I realize the second condition is subjective. However, the first condition is pretty much a must; unless I’m totally blown away by the second condition. 🤣

Ā * The Five (although a fantastic speaker as is) IMO is due for a refresh; not that it needs one,Ā but just because it is the last speaker to bringĀ in-line with the other speaker upgrades. Ā It IMO needs a new identity to standout from the Era 300 as the Sonos Flagship two-channel speaker.

I’m also of the opinion that Sonos needs to keep a dedicated two-channel speaker to maintain a high-end (if you will allow) purest stereoĀ experience. Bells and whistles are nice;Ā but traditional stereo soundĀ has it’s place as well.


This was the period I bought my first Sonos devices (2018); Beam (Gen 1), Sub and Ones. For this purpose I did not need the special edition speakers. I do like them, though. We have a black One in our kitchen, where a red speaker would not have been out of place. So I like the idea of more choice in colors.


I have a friend who has a pair of the lovely blue Sonos PLAY:1s, I’ve always thought them extremely attractive, and fit well against his blue wall paint schemes. He’s moved since then, but I still covet those devices.Ā 


I have a soft spot for anything blue, which might explain why the blue nodes are particularly appealing. The gradient of the color looks pretty cool.

Personally, I'm curious about what an artist speaker would look like and who would be a good choice, considering the Beastie Boys were quite popular back in the day. I would love to see what a Metallica or Elton John speaker would look like, as they are two significant artists from my 30 years on earth. Maybe some of you have other big artists you think would be even better options?Ā šŸ¤”


I think that’s the ā€˜trouble’ with artist branded speakers. The artists are not perpetually ā€˜popular’ with the general public, so the option for sales is limited to a few years, while they’re ā€˜relevant’ .

That being said, I would go crazy over some Roger Dean / Yes related speakers, but then I’m of an age…. I do find Roger Dean’s art to be fascinating, though.Ā 

I suspect the more classic, understated blue style would be a better, longer term play for sales. Much like (I think) the Hays were. Not identifiable with just one musician/band, but generally more appealing for various spaces. And I agree, that gradient effect is lovely.Ā 


A ā€œMetallica - Ride the Lightningā€ themed speaker would be pretty darn cool.

I remember seeing a picture LP in my youth:

Ā 


As I like the idea of an artist speaker edition, I hadĀ the idea of a ā€žMichael Jackson - Black or White Editionā€œ. Iā€˜d like a speaker, maybe the Era100, designed in a black / white color mix.Ā 
Imo that would be a great social statement and also a honorable monument to one of the greatest artists ever… the King Of Pop !!!Ā 

And first time we wouldn’t have to choose between Sonos standard colors black or white. We could get both in one. šŸ˜Ž

Iā€˜m really bad in drawing, but in my mind it could look like that…

… or that…

Ā 


My favorite speaker from this era is most definitely the Play:5 (Gen 2). It’s the closest to HiFi you can get from a Sonos speaker. It is such a well-balanced and warm sounding speaker that produces the perfect amount of bass. IMO, it is so good that no Sonos speaker since has been able to match its audio qualityĀ (other than the Five).Ā My stereo pair of Play:5s is by far my favorite setup in my house.


The image below was snipped from above in this thread.

My reason for doing so was to expound upon my opinion regarding how Sonos should proceed regarding a celebration or collaboration. So without further ado here are my thoughts...

In my opinion if Sonos were to offer a special edition speaker it should be about Sonos.Ā Special edition colors and/or artist promotion IMO are marketing tools. To the contrary, the speaker should celebrate the 20 Year AnniversayĀ of Sonos; but more importantly it should be about the Sonos Sound!Ā 

For me the Sonos Sound is not about DD5.1 or Dolby Atmos; which as we all know is electronic wizardry. Sonos,Ā IMO has done a fantastic job to bring the aforementioned to enhance our enjoyment of movies and now music.Ā 

However, to me the Sonos Sound is about basics. That being the unadulterated pureness of two-channel stereo. I can’t think of any speaker over the 20 Year history that better represents the Sonos Sound than the original Play:5 series and now the Five.

Just as the Sonos Play:5 Gen2 was chosen for the Beastie Boys Special Edition speaker; IMO the Five is the only logical choice for two reasons:

  • Expansive Sound even as a single stand-aloneĀ 
  • Horizontal Speaker Grill (white);Ā as the best Canvas for imprintingĀ 

Sonos might go so far as to:

  • Offer the FiveĀ in a limited production run of 1000 numbered units via special order
  • Include Papers of AuthenticityĀ 
  • Of course a unique design imprint to commemorate Sonos 20 Year Anniversary CelebrationĀ 
  • Maybe with expanded memory (for futures) and Bluetooth capability (not necessary but would be nice) *

So FWIW, there you have my thoughts on a Sonos Special Edition speaker.

Ā 

Ā * This may be in conflict with the Sonos new product release schedule; and therefore should not be considered as a must.Ā Let’s just get the speaker done! 😊


The challenge I see, with anything other than a paint change, is the expense of setting up a new internal design, and manufacturing line. I’d guess this is more costly than just changing a paint scheme. But I’ve no idea what expense, if any, Sonos is interested in entertaining. This could just be a marketing ploy to get us posting about ā€˜other’ things.Ā 


This could just be a marketing ploy to get us posting about ā€˜other’ things.Ā 

You’re so suspicious šŸ˜‚šŸ˜‚šŸ˜‚


I’m cynical ;)


I’m cynical ;)



Some call it cynicism; others call it being realistic.  😜