Throwback Thursday: Our Journey from 2015 to 2019
Hey Sonos community! š I'm back with our third Throwback Thursday. This time covering the period of 2015 to 2019.Ā
When it comes to the numbers we grew to 259,161Ā users, 146,928Ā of those were registered during this period. Hitting a quarter of a million users was a big milestone for us! With the higher number of users it makes sense that we would also hit some big numbers regarding content.Ā Well we managed to hit over 326k posts in this period, almost twice as many as the previous periods 170k posts.
During those 5 years, these 5 topics with the most replies:
- SAVE THE CR100 (3142 replies)ā
- No sound on certain channels after system update today. (1876 replies)
- Support for BBC Radio HLS Streams (912 replies)
- Important Information for Audible Listeners (600 replies)
- Updates to the Desktop Controller Coming Soon (590 replies)
Let's embark on a nostalgic journey through the transformative years of 2015 to 2019, a period brimming with groundbreaking hardware releases and remarkable software advancements that have shaped the Sonos experience we cherish today.
2015: A Year of Collaborations and Upgrades
In February 2015, we thrilled our fans with the limited edition SonosĀ Blue Note Play:1, a stunning collaboration with Blue Note Records.

Credit: fwd.nl
This special edition speaker, which hit the market in March, celebrated the rich legacy of jazz with its unique design and curated playlists that brought the essence of Blue Note into homes.
Later that year, in September, we introduced the second-generation Sonos Play:5 speaker (SonosĀ Play:5 Gen 2). With its enhanced sound quality and sleek new design, it quickly became a favorite among audiophiles.

Credit: iculture.nl
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2017: Expanding the Home Theater Experience
March 2017 saw the debut of the SonosĀ PLAYBASE, a soundbase designed to sit discreetly under a television. This product catered to those seeking a minimalist setup without compromising on sound quality. It was a game-changer for home theater enthusiasts who desired powerful sound without the clutter.

Credit: Wired
In October 2017, we launched the Sonos One, a compact speaker with integrated voice control.

Credit: Techradar
This marked the beginning of our integration with Amazon's Alexa, enabling users to control their music and smart home devices with just their voice. It was a significant step towards creating a truly connected home. I personally loved that it was a more modern looking Sonos Play:1, while keeping the same kind of formfactor.
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2018: Saying Goodbye and Welcoming New Innovations
April 2018 brought bittersweet news as we announced the discontinuation of the Sonos Play:3, effective July 31. While we bid farewell to an old friend, we also embraced new innovations. In June, the Sonos Beam was introduced, a soundbar with voice control capabilities that quickly became popular for its ability to deliver immersive sound in a compact form factor.

Credit: Express
August 2018 saw the unveiling of an updated version of the Sonos Amp:

Credit: Smart Home Sounds
This new Sonos Amp offered more power and versatility for custom installations, making it a must-have for those looking to enhance their home audio systems. I especially liked the matte black design, which fit perfectly into a server rack where the white Sonos Connect:AMP with its white and silver stood out from the (usually) all-black look of a server rack.
My favorite part of the year's launches were our collaborations with HAY and Beastie Boys:

Credit: HAY

Credit: HIGHSNOBIETY
Fun fact: This is also the year I joined Sonos and got introduced to everything we had to offer. I particularly remember the number of people calling about the HAY speakers, hoping to get their hands on some of the more sought-after colors. What was your favorite color? Did you buy one, and if so, do you still use it?
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2019: A Year of Collaborations and New Releases
March 2019 brought us the second-generation Sonos One (Sonos One Gen 2), featuring Bluetooth LE connectivity, a faster processor, and increased memory. This upgrade ensured better performance and future-proofing, keeping our systems running smoothly. In August, the first products from the IKEA-Sonos collaboration, SYMFONISK, were launched.

Credit: hifi.nl
This line included a small bookshelf speaker and a combination table-lamp/speaker, blending functionality with stylish design. It was a perfect example of how we continued to innovate and collaborate to bring unique and versatile products to our community.
September 2019 was a milestone month with the introduction of the Sonos Move, our first battery-operated speaker.

Credit: The Verge
With an IP56 rating, it was designed to withstand humidity, heat, and cold, making it perfect for both indoor and outdoor use. The Sonos Move could play up to 10 hours on a full charge and came with an indoor charging base. Additionally, we announced the Sonos One SL, a voice-control-free version of the Sonos One, and the Sonos Port, an updated version of the Sonos Connect, to integrate Sonos functionality into existing wired stereo systems.

Credit: FWD
These years were pivotal for us, as we expanded our product lineup and embraced new technologies, setting the stage for future innovations.
What are your thoughts on these new releases? Do you have a favorite Sonos product from this era?
My personal favorite was the Sonos One. It was the first Sonos speaker I owned, but I gave it to a friend so they had some music for the kitchen without having to worry too much about the kids breaking it. It might not be as durable as the Sonos Move, but it has held up pretty well to the abuse, even though you can see some of the wear if you look close enough.

If you could decide, what kind of special edition speaker would you like Sonos to make? And should it be in celebration or collaboration with something special?