In addition to the source you may be listening to a sub requires the correct positioning in the room. Try playing a source (preferably a movie you know that has good low-end) and moving the sub to different positions in the room. Some find positioning the sub at an angle in a room corner or behind furniture such as cabinet or sofa work best. Of course placing the sub along a wall can’t be ruled out. Be sure to mark the spots where low-end gives the best response to your ear.
Also , know that the topography of the room also influences low-end response. A room with carpet, plush furniture and drapes can affect low-end (dampen) response. Rooms with all hard surfaces can have a negative effect as well (too booming). The ideal room has a balance of soft and hard surfaces without leaning to the extreme in either direction.
Last comment… TruePlay isn’t a silver bullet. It can have a positive, negative or no effect at all; again depending upon the topography of the room.
Good luck to get the low-end tuned to your liking!
EDIT:
If your space is open concept (or cathedral like) you may need two subs to achieve the desired effect. After all is done (whether using one or two subs) you should not be able to pin-point the location of the sub when watching a movie or listening to music as low-end sound should be non-directional.
Together Everyone Achieves More = T.E.A.M.