Sonos Arc Ultra and TV audio

1) But I didn't buy from Sonos but from a physical store in my city, and they don't accept returns after it's been unpacked and used. 2) I don't live in your country, but in the EU 3) This isn't the problem I wrote here about, but to solve the TV audio problem.

But unfortunately I don't feel what you feel😂Yes, I tried TruePlay, I tried everything. The Era 100s are real speakers! The rest of the Sonos products are poor in sound

and you won't believe what a friend of mine said when he tried the Sonos Arc for the first time in 2021, after a week he sold it and bought a Samsung soundbar, he said it was on another planet

My two HomePod 2s actually sound better as a pair, and the difference is from $700 to about $3000

The only ones that really convinced me about Sonos are the Era 100 in pair and the Five which have a really powerful sound

If you truly disabled Simplink and the sound still came from the Arc, then something is very, very strange.  Simplink is the LG name for CEC, and there is no way for the TV to send HDMI-ARC audio to the Arc when CEC is turned off.  So you either didn’t really turn off Simplink, or the Arc is connected in some other way, like via the optical adapter.  

So unless this entire thread is a put on, please describe, in detail, how the Arc is connected to the LG TV, and what you are doing, step by step, to turn off Simplink. 

Absolutely not, I would never have posted a joke. As I already described above, I disabled Cec Simplink but nothing changed. The Sonos Arc Ultra is connected to the LG TV via HDMI Arc. I disabled Simplink via the button in the TV settings

Then I suggest you contact LG, because something is very wrong.  If you really disabled Simplink, the TV can’t even see that there is a soundbar connected, never mind send the audio to the soundbar.  Simply put, HDMI-ARC requires CEC (i.e. Simplink).  When Simplink is disabled, there is no HDMI-ARC.  

In fact, it's all very strange because with the two previous soundbars (Bose and lastly LG) it was possible to switch between soundbar audio and TV and even wireless audio devices.

In addition, I would check the LG TV for a firmware update.  Something is going strange with the TV, and it may or may not require an update to get it working correctly.  

I can also contact LG support but it would be pointless, because I tried again with the previous soundbar and everything works perfectly. Today I also contacted Sonos support and they told me that some TVs give priority to the soundbar excluding everything else. This seems absurd to me, because as I repeat the other soundbars do not have this problem