If Sonos would just support DTS:X everything be much better.

When charge premium price, absolutely should be getting premium experience with all features (or more) as competitors at that price.

I’m curious: which competitors, please? 

Any idea what the DTS license fee is, site and/or per device?

How much memory and CPU power does it require? How does that compare to Atmos? 

Absolutely, since you said, please.

Right off top my head.

Samsung - HW-S60D $250,

Sennheiser - AMBEO Soundbar $1500 (little more,but comparable)

VIZIO - Model: SV200M-0805 $99,

Denon - Model: Home Sound Bar 550 $650

All the above I’m confident support BOTH Dolby Atmos and DTS:X.

The license fee is great question. I often wonder the same thing. Soundbars that cost less than or comparable to Sonos price have DTS:X and Atmos. Which is main reason I question Sonos dedication in really wanting to give customers the best experience and best products.

The hardware, I’m guessing, if pretty much able run Atmos, will be able to run DTS:X. Pretty sure I also read DTS:X will take your setup and assimilate (very much like the Borg - which couple Sonos Fanboys/girls in forums remind me of) with whatever system you have to create the DTS:X experience. Atmos believe will not do such.

Your questions are fantastic. Shame Sonos will not look at or be transparent about the very same questions.

Your post that I questioned said - quite rightly -  “should be getting premium experience with all features (or more) as competitors at that price”. I’m not sure your comparison is fair. Which of those are “just” soundbars, albeit very capable, and which offer multi-room, multi-speaker synchronised music systems that are reconfigurable in the way that Sonos devices are? Your choice of devices support DTS:X - which Sonos doesn’t - but they are hardly comparable devices, in my opinion. 

Now that I think more on the license aspect. I forgot to mention Xbox Series X does not have DTS:X. But you are able to buy the license in the Xbox Store for like, $10 - $20. That’s what I did to have DTS:X for games, etc.

Your opinion does not make me any less incorrect or any less accurate, especially with many those soundbars cost less than Sonos. They do it. Why shouldn’t Sonos? If anything, do you not want Sonos to be the best out there? Best value for the money? The best experience available? The happiest customers? The best sales? A leader in the industry?

Look what happened to Bose with all their stubbornness and refusal to innovate just a little, tiny, minuscule, bit. Sonos innovated more - at that time - and now Bose is really an after thought to many people. Myself included. Do you want Sonos to go the way of Bose?

Sonos hasn’t supported DTS in various forms for more than a decade.  I would think any backlash for that lack of support would’ve happened by now, don’t you think?