Please add support for DTS for the Sonos Playbar.

Following a careful evaluation, we have decided not to implement support for the DTS audio format in PLAYBAR at this time.
 
PLAYBAR uses a single optical connection directly from your television and was designed this way to make it as easy as possible to set-up and enjoy great HiFi sound.  Most PLAYBAR owners connect PLAYBAR to their TV in this simple way. This is the intended setup for playing the sound from your TV.
 
Today, very few TVs pass a DTS-encoded audio stream through their optical output.  Instead, the TV or source device converts the audio signal automatically to PCM, which PLAYBAR supports.  This is how PLAYBAR plays DTS-encoded Blu-rays.
 
We are committed to supporting the existing and future ecosystem of streaming video services. Currently, popular streaming services do not use DTS and most use Dolby Digital encoding, which PLAYBAR supports.
 
We are aware that PLAYBAR is being connected by customers to devices other than the television. In this configuration, when PLAYBAR receives a DTS signal, it will not process the signal.  If you are not able to connect your PLAYBAR directly to your TV and would like to explore solutions, please click here. 
 
If DTS support is crucial for your current set-up, PLAYBAR may not be the right solution for you and we apologize for this inconvenience.  If you are currently a PLAYBAR owner and would like to discuss options, please contact Sonos Customer Care.
 
We’ll be actively monitoring TV and streaming services capabilities and trends. If our development stance around DTS decoding in PLAYBAR changes, this community will be among the first to know. 
My TV passes DTS through optical output, and you can tell how delighted I was to hear nothing from the speakers when I tried it. I'm not sure where you are getting your facts from, but working on the home automation business tells me that people who spend on expensive audio also spend on high end TVs that support DTS. In the end, I am disappointed that after spending so much money on your product you don't care about customers like me. On your website you say it supports 5.1 audio from blu rays, HDTVs, Consoles, etc - that is false advertising! Its like saying a TV supports full HD when it only goes to 720p. 

You need to re-evaluate your decision! 

Following a careful evaluation, we have decided not to implement support for the DTS audio format in PLAYBAR at this time.
 
PLAYBAR uses a single optical connection directly from your television and was designed this way to make it as easy as possible to set-up and enjoy great HiFi sound.  Most PLAYBAR owners connect PLAYBAR to their TV in this simple way. This is the intended setup for playing the sound from your TV.
 
Today, very few TVs pass a DTS-encoded audio stream through their optical output.  Instead, the TV or source device converts the audio signal automatically to PCM, which PLAYBAR supports.  This is how PLAYBAR plays DTS-encoded Blu-rays.
 
We are committed to supporting the existing and future ecosystem of streaming video services. Currently, popular streaming services do not use DTS and most use Dolby Digital encoding, which PLAYBAR supports.
 
We are aware that PLAYBAR is being connected by customers to devices other than the television. In this configuration, when PLAYBAR receives a DTS signal, it will not process the signal.  If you are not able to connect your PLAYBAR directly to your TV and would like to explore solutions, please click here. 
 
If DTS support is crucial for your current set-up, PLAYBAR may not be the right solution for you and we apologize for this inconvenience.  If you are currently a PLAYBAR owner and would like to discuss options, please contact Sonos Customer Care.
 
We’ll be actively monitoring TV and streaming services capabilities and trends. If our development stance around DTS decoding in PLAYBAR changes, this community will be among the first to know. 
@iGuess

PLAYBAR, like other Sonos products, was designed to be easily upgradable as the technology environment evolves so from a purely technical standpoint, it would be possible to develop a DTS decoding solution. This would of course have to be licensed and approved by DTS.

Following a careful evaluation, we have decided not to implement support for the DTS audio format in PLAYBAR at this time.
 
PLAYBAR uses a single optical connection directly from your television and was designed this way to make it as easy as possible to set-up and enjoy great HiFi sound.  Most PLAYBAR owners connect PLAYBAR to their TV in this simple way. This is the intended setup for playing the sound from your TV.
 
Today, very few TVs pass a DTS-encoded audio stream through their optical output.  Instead, the TV or source device converts the audio signal automatically to PCM, which PLAYBAR supports.  This is how PLAYBAR plays DTS-encoded Blu-rays.
 
We are committed to supporting the existing and future ecosystem of streaming video services. Currently, popular streaming services do not use DTS and most use Dolby Digital encoding, which PLAYBAR supports.
 
We are aware that PLAYBAR is being connected by customers to devices other than the television. In this configuration, when PLAYBAR receives a DTS signal, it will not process the signal.  If you are not able to connect your PLAYBAR directly to your TV and would like to explore solutions, please click here. 
 
If DTS support is crucial for your current set-up, PLAYBAR may not be the right solution for you and we apologize for this inconvenience.  If you are currently a PLAYBAR owner and would like to discuss options, please contact Sonos Customer Care.
 
We’ll be actively monitoring TV and streaming services capabilities and trends. If our development stance around DTS decoding in PLAYBAR changes, this community will be among the first to know. 
@Chris Booth

Please see the response above to iGuess, I think this answers your question.  

Following a careful evaluation, we have decided not to implement support for the DTS audio format in PLAYBAR at this time.
 
PLAYBAR uses a single optical connection directly from your television and was designed this way to make it as easy as possible to set-up and enjoy great HiFi sound.  Most PLAYBAR owners connect PLAYBAR to their TV in this simple way. This is the intended setup for playing the sound from your TV.
 
Today, very few TVs pass a DTS-encoded audio stream through their optical output.  Instead, the TV or source device converts the audio signal automatically to PCM, which PLAYBAR supports.  This is how PLAYBAR plays DTS-encoded Blu-rays.
 
We are committed to supporting the existing and future ecosystem of streaming video services. Currently, popular streaming services do not use DTS and most use Dolby Digital encoding, which PLAYBAR supports.
 
We are aware that PLAYBAR is being connected by customers to devices other than the television. In this configuration, when PLAYBAR receives a DTS signal, it will not process the signal.  If you are not able to connect your PLAYBAR directly to your TV and would like to explore solutions, please click here. 
 
If DTS support is crucial for your current set-up, PLAYBAR may not be the right solution for you and we apologize for this inconvenience.  If you are currently a PLAYBAR owner and would like to discuss options, please contact Sonos Customer Care.
 
We’ll be actively monitoring TV and streaming services capabilities and trends. If our development stance around DTS decoding in PLAYBAR changes, this community will be among the first to know. 
@aka.sphynx

The amp is capable of decoding DTS but if it passes DTS out via optical to the PLAYBAR, you won't hear audio as the PLAYBAR does not decode it. The source needs to be converted to either stereo PCM or Dolby Digital before it's passed to the PLAYBAR.

Following a careful evaluation, we have decided not to implement support for the DTS audio format in PLAYBAR at this time.
 
PLAYBAR uses a single optical connection directly from your television and was designed this way to make it as easy as possible to set-up and enjoy great HiFi sound.  Most PLAYBAR owners connect PLAYBAR to their TV in this simple way. This is the intended setup for playing the sound from your TV.
 
Today, very few TVs pass a DTS-encoded audio stream through their optical output.  Instead, the TV or source device converts the audio signal automatically to PCM, which PLAYBAR supports.  This is how PLAYBAR plays DTS-encoded Blu-rays.
 
We are committed to supporting the existing and future ecosystem of streaming video services. Currently, popular streaming services do not use DTS and most use Dolby Digital encoding, which PLAYBAR supports.
 
We are aware that PLAYBAR is being connected by customers to devices other than the television. In this configuration, when PLAYBAR receives a DTS signal, it will not process the signal.  If you are not able to connect your PLAYBAR directly to your TV and would like to explore solutions, please click here. 
 
If DTS support is crucial for your current set-up, PLAYBAR may not be the right solution for you and we apologize for this inconvenience.  If you are currently a PLAYBAR owner and would like to discuss options, please contact Sonos Customer Care.
 
We’ll be actively monitoring TV and streaming services capabilities and trends. If our development stance around DTS decoding in PLAYBAR changes, this community will be among the first to know. 
@John M, it indeed does answer my question, it's not in your commercial interest to implement DTS.

I beg to differ, but no point is there now... At least you made someone happy John, my wife has been wanting a new sofa so I'll have to spend the $2,500 on that instead. No way I'm spending THAT amount of money for my friends to tell me I don't even get proper surround sound.

Following a careful evaluation, we have decided not to implement support for the DTS audio format in PLAYBAR at this time.
 
PLAYBAR uses a single optical connection directly from your television and was designed this way to make it as easy as possible to set-up and enjoy great HiFi sound.  Most PLAYBAR owners connect PLAYBAR to their TV in this simple way. This is the intended setup for playing the sound from your TV.
 
Today, very few TVs pass a DTS-encoded audio stream through their optical output.  Instead, the TV or source device converts the audio signal automatically to PCM, which PLAYBAR supports.  This is how PLAYBAR plays DTS-encoded Blu-rays.
 
We are committed to supporting the existing and future ecosystem of streaming video services. Currently, popular streaming services do not use DTS and most use Dolby Digital encoding, which PLAYBAR supports.
 
We are aware that PLAYBAR is being connected by customers to devices other than the television. In this configuration, when PLAYBAR receives a DTS signal, it will not process the signal.  If you are not able to connect your PLAYBAR directly to your TV and would like to explore solutions, please click here. 
 
If DTS support is crucial for your current set-up, PLAYBAR may not be the right solution for you and we apologize for this inconvenience.  If you are currently a PLAYBAR owner and would like to discuss options, please contact Sonos Customer Care.
 
We’ll be actively monitoring TV and streaming services capabilities and trends. If our development stance around DTS decoding in PLAYBAR changes, this community will be among the first to know. 
I'm so disappointed... This sucks.

Sonos makes my wife sad at the moment. We invested in a Playbar + 2xPlay:1 before Christmas.. We were so happy about the System. But we missed one point: DTS. I promised her, that Sonos will bring the DTS feature. Because I thought this shouldn't be a big thing for Sonos with its good reputation as a technical leader and its customer minded philosophy.

But you now proofed, that I'm wrong.

Just let me give you a little advice: To become a brand with a good reputation is a hard and long way. But to lose the customers trust is as easy as becoming a bad brand.

Following a careful evaluation, we have decided not to implement support for the DTS audio format in PLAYBAR at this time.
 
PLAYBAR uses a single optical connection directly from your television and was designed this way to make it as easy as possible to set-up and enjoy great HiFi sound.  Most PLAYBAR owners connect PLAYBAR to their TV in this simple way. This is the intended setup for playing the sound from your TV.
 
Today, very few TVs pass a DTS-encoded audio stream through their optical output.  Instead, the TV or source device converts the audio signal automatically to PCM, which PLAYBAR supports.  This is how PLAYBAR plays DTS-encoded Blu-rays.
 
We are committed to supporting the existing and future ecosystem of streaming video services. Currently, popular streaming services do not use DTS and most use Dolby Digital encoding, which PLAYBAR supports.
 
We are aware that PLAYBAR is being connected by customers to devices other than the television. In this configuration, when PLAYBAR receives a DTS signal, it will not process the signal.  If you are not able to connect your PLAYBAR directly to your TV and would like to explore solutions, please click here. 
 
If DTS support is crucial for your current set-up, PLAYBAR may not be the right solution for you and we apologize for this inconvenience.  If you are currently a PLAYBAR owner and would like to discuss options, please contact Sonos Customer Care.
 
We’ll be actively monitoring TV and streaming services capabilities and trends. If our development stance around DTS decoding in PLAYBAR changes, this community will be among the first to know. 
We gonna ask you again Sonos please give us DTS support! And we gonna keeping this question so long that we gonna change your mind Sonos! You have made a big mistake! How much will it cost for DTS support? Don't fool us Sonos and give your customers what they really need! DTS support!

Following a careful evaluation, we have decided not to implement support for the DTS audio format in PLAYBAR at this time.
 
PLAYBAR uses a single optical connection directly from your television and was designed this way to make it as easy as possible to set-up and enjoy great HiFi sound.  Most PLAYBAR owners connect PLAYBAR to their TV in this simple way. This is the intended setup for playing the sound from your TV.
 
Today, very few TVs pass a DTS-encoded audio stream through their optical output.  Instead, the TV or source device converts the audio signal automatically to PCM, which PLAYBAR supports.  This is how PLAYBAR plays DTS-encoded Blu-rays.
 
We are committed to supporting the existing and future ecosystem of streaming video services. Currently, popular streaming services do not use DTS and most use Dolby Digital encoding, which PLAYBAR supports.
 
We are aware that PLAYBAR is being connected by customers to devices other than the television. In this configuration, when PLAYBAR receives a DTS signal, it will not process the signal.  If you are not able to connect your PLAYBAR directly to your TV and would like to explore solutions, please click here. 
 
If DTS support is crucial for your current set-up, PLAYBAR may not be the right solution for you and we apologize for this inconvenience.  If you are currently a PLAYBAR owner and would like to discuss options, please contact Sonos Customer Care.
 
We’ll be actively monitoring TV and streaming services capabilities and trends. If our development stance around DTS decoding in PLAYBAR changes, this community will be among the first to know. 
Oh puh-leez. *rolleyes*

It's not coming. Be an adult and move on.

Following a careful evaluation, we have decided not to implement support for the DTS audio format in PLAYBAR at this time.
 
PLAYBAR uses a single optical connection directly from your television and was designed this way to make it as easy as possible to set-up and enjoy great HiFi sound.  Most PLAYBAR owners connect PLAYBAR to their TV in this simple way. This is the intended setup for playing the sound from your TV.
 
Today, very few TVs pass a DTS-encoded audio stream through their optical output.  Instead, the TV or source device converts the audio signal automatically to PCM, which PLAYBAR supports.  This is how PLAYBAR plays DTS-encoded Blu-rays.
 
We are committed to supporting the existing and future ecosystem of streaming video services. Currently, popular streaming services do not use DTS and most use Dolby Digital encoding, which PLAYBAR supports.
 
We are aware that PLAYBAR is being connected by customers to devices other than the television. In this configuration, when PLAYBAR receives a DTS signal, it will not process the signal.  If you are not able to connect your PLAYBAR directly to your TV and would like to explore solutions, please click here. 
 
If DTS support is crucial for your current set-up, PLAYBAR may not be the right solution for you and we apologize for this inconvenience.  If you are currently a PLAYBAR owner and would like to discuss options, please contact Sonos Customer Care.
 
We’ll be actively monitoring TV and streaming services capabilities and trends. If our development stance around DTS decoding in PLAYBAR changes, this community will be among the first to know. 
I mean look, they took a stance. I'm not happy, but they let us know. If you aren't happy, they are giving you an option to return it. So return it. I mean what company would allow a purchase made over 8months ago to be returned? I go to best buy and they have a crappy 14day policy where I couldn't return a $10 flash drive because it was 2days late. If netflix or one of the bigger streaming services support DTS, I'm sure Sonos will hear it 🙂.

Very poor decision. At best your advertising is misleading at worst it is a blatant obfuscation of the truth.