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Headliner I
October 22, 2024

Ace TrueCinema or Arc Ultra...

Given the unexplained delay in rolling out TrueCinema capabilities on the Ace, the genius marketing gurus at Sonos better not make me have to buy Arc Ultra to get the promised TrueCinema functionality.

Just saying...nothing would surprise me.

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34 replies

jgatie
October 25, 2024

There’s very little info about True Cinema and so it’s frustrating that you are taking this thread way off topic. 

@GC3 has Sonos said anything about it since June? I don’t see it on their coming features page or Trello. Maybe I missed it. If this was near release I think they would be hyping, not being silent. Hope I’m wrong  

 

 

 

Apologies.

GC3Author
Headliner I
October 25, 2024

 

 

Regardless of what you interpret, you’ve been here a long time, and the question about “community” vs. “official” has been asked and answered . . . many times.  Continuing to ask a question or bringing up the “irony” of something which has been answered many times is the very definition of stirring things up (something you and your username seem to be tailored to).

There’s very little info about True Cinema and so it’s frustrating that you are taking this thread way off topic. 

@GC3 has Sonos said anything about it since June? I don’t see it on their coming features page or Trello. Maybe I missed it. If this was near release I think they would be hyping, not being silent. Hope I’m wrong  

 

 

No new news.  But now there is 2 of us asking....

Enthusiast II
October 28, 2024

I can't wait until the add a "button" to activate Truecinema that literally does next to nothing so they can check that off their.to-do-list

Schlumpf
Virtuoso
October 29, 2024

I don’t see the problem here at all. Sonos announced „end of the year“.  Now it‘s the end of October. So why do you ask for a date? It’s still not „end of the year“. And even if true cinema option won’t be available late Dezember, I think it’s delayed because all the priority efforts on the app. 

Ralf
Lyricist II
November 1, 2024

I don’t see the problem here at all. Sonos announced „end of the year“.  Now it‘s the end of October. So why do you ask for a date? It’s still not „end of the year“. And even if true cinema option won’t be available late Dezember, I think it’s delayed because all the priority efforts on the app. 

The issue is not whether it will be released now in November, December or at the beginning of the year. What is worrying is that since June, before the launch, Sonos has not said a word.

What's more, on Reddit, in the plans they have for updates for the App, there is no mention of True cinema anywhere. Not for now, not for this whole month, not December, etc. And in another post they said that they seem to have removed all mention of True cinema from the Sonos Ace product page.

So, it's not impatience, because they release the feature now or next month. It's uncertainty about whether or when it will be released, since it's been 5 months since they went on sale.

GC3Author
Headliner I
November 1, 2024

I don’t see the problem here at all. Sonos announced „end of the year“.  Now it‘s the end of October. So why do you ask for a date? It’s still not „end of the year“. And even if true cinema option won’t be available late Dezember, I think it’s delayed because all the priority efforts on the app. 

What sonos announced was “end of July” not “end of the year” 

Schlumpf
Virtuoso
November 1, 2024

I don’t see the problem here at all. Sonos announced „end of the year“.  Now it‘s the end of October. So why do you ask for a date? It’s still not „end of the year“. And even if true cinema option won’t be available late Dezember, I think it’s delayed because all the priority efforts on the app. 

What sonos announced was “end of July” not “end of the year” 

Not as far as I know… but maybe I‘m a fool. Any source of information that it was announced for July is welcome. 

Ralf
GC3Author
Headliner I
November 1, 2024

I don’t see the problem here at all. Sonos announced „end of the year“.  Now it‘s the end of October. So why do you ask for a date? It’s still not „end of the year“. And even if true cinema option won’t be available late Dezember, I think it’s delayed because all the priority efforts on the app. 

What sonos announced was “end of July” not “end of the year” 

Not as far as I know… but maybe I‘m a fool. Any source of information that it was announced for July is welcome. 

There was a live Ask Me Anything video session with a couple of Sonos guys in early-ish June. The intended capabilities and roll-out date of TrueCinema was discussed and estimated as “late July” by the Sonos employees. Unfortunately I can't find where anyone saved that video. I haven't seen it stated as “end of year” beyond speculation on the interweb.

Prodigy I
November 2, 2024

yes, I remember that as well. Expected end of July for iOs users first. Nothing about end of year. Since then dead silence, which is actually ironic since the whole new app was designed and rushed to support the launch of Ace.

Ken_Griffiths
November 2, 2024

It would be unusual for Sonos to say anything about a new feature as they don’t usually announce their development plans in advance. The only exception I’ve seen has been about the new Sonos App and restoring ‘missing’ features or resolving reported ‘bug-reports’ with their iOS/Android software.

TrueCinema though was mentioned at the launch of the Ace and looking online in the media it seems some Ace reviewers were given a demonstration of the TrueCinema feature, presumably using the older Sonos Arc. I say that because the same reviewers, in some instance, mention that TV Swap with the Ace was going to be extended to other Soundbars including the Sonos Beam/Ray etc. which has proven to be the case.

My thoughts therefore are (and it’s just a guess) that when/if TrueCinema is launched for the Ace it will not just be for the Arc Ultra and hopefully it should (at the very least) work with the older Sonos Arc as mentioned in those Ace reviews online.

Obviously only Sonos can say for sure when TrueCinema will be released - I also hoped it would be before the end of the year, but I’m personally not in any rush - as SoundSwap with my Ace is extremely good anyway for my ol’ ears.

Anyhow here’s some more information that points to this feature coming sometime in the new year. See these links to media reviews that mentions the TrueCinema feature, albeit briefly…

Note in the second link above it is mentioned that TrueCinema will not be released until next year (2025) - so it’s likely that we perhaps may have to wait a little longer than first thought.