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Sonos x GQ Colab

  • July 17, 2025
  • 7 replies
  • 143 views

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The ad campaign is so deceptive.  The Ace headphones do not work with any piece of the Sonos infrastructure other than the Arc/Arc Ultra, i.e. TV audio swap products.  Are the appearances of Ace and Move  together intended to be a pivot from WiFi to Bluetooth?  Is it a shift from sound quality to sound convenience? Why not be transparent and engaging with loyal customers?

Sonos, please explain.

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7 replies

Airgetlam
  • July 17, 2025

I’m relatively certain the Forum Moderators are not in Marketing meetings.


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  • Author
  • Avid Contributor I
  • July 17, 2025

I asked a question to the Community.  Is that not allowed?


Stanley_4
  • Lead Maestro
  • July 17, 2025

Sonos, please explain.

Community? Right.


106rallye
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  • July 17, 2025

Where to start. Audio swap works with all current soundbars and some older ones (Beam Gen 1 springs to mind). See https://support.sonos.com/en-uk/article/listen-to-your-tv-with-sonos-ace-tv-audio-swap The Ace and Move did not appear together. What are you on about? What 8s there to explain?


Mr. T
  • July 17, 2025

For reference, here is the promo video https://fb.watch/AUuEEe8QOk/?

When the Move is shown, he isn’t wearing headphones on the court.

Edit: Just noticed the full promo video appears on Sonos home page.


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  • Prodigy II
  • July 17, 2025

Is it because I’m not American that this promo just feels like a video flex from a ‘Founder’ posting on LinkedIn..?


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  • Lyricist III
  • July 17, 2025

Is it because I’m not American that this promo just feels like a video flex from a ‘Founder’ posting on LinkedIn..?

Pretty much. It’s just wealth porn trying to sell headphones.