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Avid Contributor I
Jul 17, 2025 2:49 AM UTC

Sonos x GQ Colab

The ad campaign is so deceptive.  The Ace headphones do not work with any piece of the Sonos infrastructure other than the Arc/Arc Ultra, i.e. TV audio swap products.  Are the appearances of Ace and Move  together intended to be a pivot from WiFi to Bluetooth?  Is it a shift from sound quality to sound convenience? Why not be transparent and engaging with loyal customers?

Sonos, please explain.

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7 replies

Airgetlam
Jul 17, 2025 3:32 AM UTC

I’m relatively certain the Forum Moderators are not in Marketing meetings.

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Bruce
Mike WillAuthor
Avid Contributor I
Jul 17, 2025 3:43 AM UTC

I asked a question to the Community.  Is that not allowed?

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Stanley_4
Grand Maestro
Jul 17, 2025 4:28 AM UTC

Sonos, please explain.

Community? Right.

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106rallye
Jul 17, 2025 5:08 AM UTC

Where to start. Audio swap works with all current soundbars and some older ones (Beam Gen 1 springs to mind). See https://support.sonos.com/en-uk/article/listen-to-your-tv-with-sonos-ace-tv-audio-swap The Ace and Move did not appear together. What are you on about? What 8s there to explain?

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Mr. T
Jul 17, 2025 9:33 AM UTC

For reference, here is the promo video https://fb.watch/AUuEEe8QOk/?

When the Move is shown, he isn’t wearing headphones on the court.

Edit: Just noticed the full promo video appears on Sonos home page.

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Prodigy III
Jul 17, 2025 11:01 AM UTC

Is it because I’m not American that this promo just feels like a video flex from a ‘Founder’ posting on LinkedIn..?

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Lyricist III
Jul 17, 2025 4:53 PM UTC

Is it because I’m not American that this promo just feels like a video flex from a ‘Founder’ posting on LinkedIn..?

Pretty much. It’s just wealth porn trying to sell headphones. 

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