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When they called the ACE their most requested item ever, they didn’t mean what they wanted us to think they meant. They must’ve known that we really wanted the ability to move seamlessly between zones, for the headphones to function as their own zone. Heck, I wish they could get my car to function as a zone. But it doesn’t matter why they couldn’t have delivered on this, wifi limitations while technically interesting and still useful to know about, are beside the point. The point is they shouldn’t have pretended they were delivering on something they knew we would want. If you follow the thinking it gets ugly: either they didn’t know what we wanted, or they knew, and somewhere up the chain someone committed to trickery of marketing that was either a flagrant money-play, or it presumed that we were dumber than we are. I’m not sure which is worse, and I don’t like being negative. In fact I ignored negative noise enough to remain oblivious to these limitations until unboxing my headphones tonight. I hate to think that this means I need to spend more time reading negative stuff online. Maybe just look before I leap a little more closely, because the only defense against the inevitable venality of corporations is an exhausting brand of vigilance. 

Bonus points for Harry Potter reference but Sonos play their cards close to theirs chest but yes a lot wanted something more integrated into the Sonos system.


When they called the ACE their most requested item ever, they didn’t mean what they wanted us to think they meant. …

. In fact I ignored negative noise enough to remain oblivious to these limitations until unboxing my headphones tonight. I hate to think that this means I need to spend more time reading negative stuff online. Maybe just look before I leap a little more closely, because the only defense against the inevitable venality of corporations is an exhausting brand of vigilance. 

I’m a little confused.

You bought the headphones:

  • without confirming they will do what you want
  • with an assumption they would work they way you want them to

Yet Sonos is being deceptive because they work the way Sonos state they will, not the way you want?

They haven’t claimed they would work as a Sonos zone that I’m aware of, they even stated up the swap only works with the Arc and iOS controller. The product page doesn’t seem to claim they are something they aren’t.

Why would you spend so much on headphones without finding out whether they do what you require first? Surely does product X give me my desired feature the most important part of deciding to buy something?


When they called the ACE their most requested item ever, they didn’t mean what they wanted us to think they meant. …

. In fact I ignored negative noise enough to remain oblivious to these limitations until unboxing my headphones tonight. I hate to think that this means I need to spend more time reading negative stuff online. Maybe just look before I leap a little more closely, because the only defense against the inevitable venality of corporations is an exhausting brand of vigilance. 

I’m a little confused.

You bought the headphones:

  • without confirming they will do what you want
  • with an assumption they would work they way you want them to

Yet Sonos is being deceptive because they work the way Sonos state they will, not the way you want?

They haven’t claimed they would work as a Sonos zone that I’m aware of, they even stated up the swap only works with the Arc and iOS controller. The product page doesn’t seem to claim they are something they aren’t.

Why would you spend so much on headphones without finding out whether they do what you require first? Surely does product X give me my desired feature the most important part of deciding to buy something?

 

Pre-orders are a thing unfortunately.


 The passage delves into the discrepancy between consumer expectations and the marketing claims made by a company regarding their product, specifically the ACE headphones. The speaker expresses disappointment in realizing that the advertised feature - the headphones being the most requested item ever - did not align with what consumers truly desired. Instead of delivering on the desired functionality of seamless zone transitions, the company's marketing implied a different interpretation, which led to a sense of disillusionment upon discovering the actual limitations of the product.

Furthermore, the speaker reflects on the potential reasons behind this discrepancy, considering whether it was due to a lack of understanding of consumer desires or a deliberate marketing ploy aimed at exploiting consumer trust. They grapple with the implications of either scenario, highlighting the inherent challenges of navigating corporate messaging and the need for heightened consumer vigilance.

The passage underscores the importance of transparency and honesty in marketing, emphasizing the need for consumers to critically evaluate product claims and manage their expectations. It also raises broader questions about the relationship between corporations and consumers, suggesting that maintaining a healthy skepticism may be necessary in navigating the complexities of modern consumer culture.


When they called the ACE their most requested item ever, they didn’t mean what they wanted us to think they meant. …

. In fact I ignored negative noise enough to remain oblivious to these limitations until unboxing my headphones tonight. I hate to think that this means I need to spend more time reading negative stuff online. Maybe just look before I leap a little more closely, because the only defense against the inevitable venality of corporations is an exhausting brand of vigilance. 

I’m a little confused.

You bought the headphones:

  • without confirming they will do what you want
  • with an assumption they would work they way you want them to

Yet Sonos is being deceptive because they work the way Sonos state they will, not the way you want?

They haven’t claimed they would work as a Sonos zone that I’m aware of, they even stated up the swap only works with the Arc and iOS controller. The product page doesn’t seem to claim they are something they aren’t.

Why would you spend so much on headphones without finding out whether they do what you require first? Surely does product X give me my desired feature the most important part of deciding to buy something?

It’s about the marketing. 


Never believe marketing.  Never.  Otherwise you will actually think Frosted Flakes are a Grrrrrreat nutritious way to start the day.