Why the account setup?

To mike V you are dead wrong to jgatie same - the hardware no longer works without the update - I have the account - it FORCED ME TO RE-SETUP MY PASSWORD which ruined my entire setup including other apps - the FORCED CHANGE renders the hardware useless since you HAVR TO USE THE APP

The hardware does not work stand alone thanks to this change - it used to - I have an iPhone 5 and original iPad that I let my kids use - thanks to this update they no longer work - neither you nor Sonos is grasping the effect of this change rendering the hardware useless - it cannot be used without the app update

This is complete nonsense. Can you confirm that sonos is NOT using any subscriber data (like listening profile) to sell it to advertisers ?

Sonos has publicly stated that they have not and will not sell your data to 3rd parties. See the statement right here in their privacy policy:

https://blog.sonos.com/en/sonos-privacy/

Sonos respects your privacy and your rights to control your personal data. Our guiding principles are simple. We will be transparent about what data we’re collecting and why. We will protect your data as though it is sacred. And we do not and will not sell your data to third parties.

The legal ramifications for breaking that policy, or lying about past data collection, would bankrupt them.

Jgatie you either work for Sonos it you are just totally clueless - you clearly are not a lawyer and looking at your history and posts I’m utterly horrified that you work for Sonos - you really need to qualify or validate your claims before posting - every response of yours I have read is garbage and the statements around legality and that are a joke

Jgatie you either work for Sonos it you are just totally clueless - you clearly are not a lawyer and looking at your history and posts I’m utterly horrified that you work for Sonos - you really need to qualify or validate your claims before posting - every response of yours I have read is garbage and the statements around legality and that are a joke

jgatie does not work for Sonos - those posters who do are identified as such under their name. So it's all jgatie's own garbage

But ultimately you are entirely free to do what you want and if that means a face without a nose then be it so.

Jgatie you either work for Sonos it you are just totally clueless - you clearly are not a lawyer and looking at your history and posts I’m utterly horrified that you work for Sonos - you really need to qualify or validate your claims before posting - every response of yours I have read is garbage and the statements around legality and that are a joke

Really? US Federal law states a company cannot violate its privacy promises to its customers, and it is assigned to the Federal Trade Commission to enforce these laws. Tell me what is "garbage" about this:

https://www.ftc.gov/news-events/media-resources/protecting-consumer-privacy/enforcing-privacy-promises

When companies tell consumers they will safeguard their personal information, the FTC can and does take law enforcement action to make sure that companies live up these promises. The FTC has brought legal actions against organizations that have violated consumers’ privacy rights, or misled them by failing to maintain security for sensitive consumer information. In many of these cases, the FTC has charged the defendants with violating Section 5 of the FTC Act, which bars unfair and deceptive acts and practices in or affecting commerce. In addition to the FTC Act, the agency also enforces other federal laws relating to consumers’ privacy and security.

And that is not mentioning any litigation from personal/class action lawsuits.

Bottom line is, Sonos is not selling your data to any 3rd parties.

The music services you use through Sonos - assuming you do use them - are likely collecting their own data about what you're listening to through their service, and THEY could very well be selling it.

But Sonos is not selling your data, and they are very clear about it.

The music services you use through Sonos - assuming you do use them - are likely collecting their own data about what you're listening to through their service, and THEY could very well be selling it.

But Sonos is not selling your data, and they are very clear about it.

Exactly. Sonos is very forthright with their privacy policy, it is easily available and very clear about what it does and doesn't do. It also gives a reasonable and easily invoked opt-out for the majority of data collected. Unfortunately, this forthrightness makes them low hanging fruit for the tin-foil hat brigade, who should be worrying about services/products that have much more unclear policies and are selling their data left and right.

Same with the people complaining about the entirely optional voice services on Sonos, or the microphone that has a hardwired LED to tell you when it is listening. This is a concern for them, yet they carry around in their pocket an active microphone and dozens of apps that can use it anytime they want, apps which have far more intrusive privacy issues than Sonos.

I bought two Sonos One speakers a few years ago, which are not cheap.

I am now unable to use them without an account. I'm not adding a new speaker, I don't really want to update the software but I'm being forced to. I'm only trying to use my speakers the way I always have.

I will never buy another Sonos product and I will bad mouth your product whenever mentioned in company.