S2 compatibility message feedback

I can shed some light on what’s going on here:

That banner you see that always keeps coming back even after you go through the compatibility checker is what’s known in design and UI/UX circles as a Dark Pattern.
 

A Dark Pattern is basically a type of technique where a user interface or web site is designed to manipulate or trick you into doing something you don’t want to do. They are incredibly unethical and designers who engage or support stuff like this are objectively not good people. 

Here the intent is to wear you down and get you frustrated enough to say “fine, I’ll upgrade all my Sonos speakers and get the new app.” See, the point of the compatibility checker isn’t to actually check your compatibility — it’s to annoy you into doing something they want you to do  

Sonia isn’t dumb — they are perfectly aware of this behavior and capable of giving us a way to opt out of seeing it forever, but they won’t because they want more of your money and don’t care about the ethics or optics. When confronted they’ll pretend it’s to “help the consumer understand their choices blah blah” which everyone knows is just bullshit they have to say. It’s pretty classic corporate PR doublespeak. 

I think I will sell all my devices made by Sonia immediately….