There are ways of getting around this as long as you are okay with Alexa speaking in English or one of the other supported languages. You would need to change your Profile location in www.sonos.com, create a Spotify (or other streaming service) account and Amazon account in say the UK. This should then work but you'll also need to set the location of the device in the Alexa App to a UK postcode as well - which means that weather, news and other location-specific skills won't work.

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