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just bought a sub3, and connected to my system,,, can now see that there is not trade up discount attatched,,, is that right??  somebody??

The latest Sub (Gen 3) is not an upgrade eligible product. https://support.sonos.com/s/article/3574?language=en_US

From FAQ:

Can I get credit if my product is not eligible?

No. This program is intended to help owners of older products upgrade their systems to enjoy the latest features and experiences.