40% Coupons

Would love to get a 40% code as well! 

My message back from sales was basically- too bad so sad and we don’t divulge criteria for these types of things. Wasn’t helpful. 

I posted that e-mail response from the Sonos employee on Reddit, but I was not the one who asked Sonos. The codes are real and the discount is probably the best that Sonos has ever offered, as the discount applies to an entire order, not just a single product as is the case with the upgrade credits.

While I fully understand that a company can do largely what it likes with regards to sales, marketing and customer engagement (as long as they are doing nothing illegal), I personally think Sonos should be considering this action carefully for two reasons:

1. This particular situation is causing discord between members of the ownership community, because the generosity of the offer is becoming apparent, and there is a growing feeling of resentment between the “have” and “have-nots”. Not knowing why the discount is being offered, and the conjecture around that, is adding fuel to that discord. Some are considering (rightly or wrongly) that the very generous offer is going to S1-ecosystem holdouts, who may not be as deserving as they didn’t buy their way out of the legacy products “crisis” as many [more loyal?] owners did...so why are they being rewarded?
2. Some have discovered that the single code can be used multiple times in Sonos’ ecommerce platform by merely changing one letter of the code. As such, some are using the code for themselves, testing which letter change makes a new valid codes, and then selling those to the “have-nots”. The potential is that it is either: (a) making the generosity of the offer even greater for those that received it, and possibly damaging Sonos’ bottom line because the cumulative volume of discounts they intended will be far exceeded; or (b) those new valid codes are actually codes that have legitimately been issued to others, but their use is depriving Sonos’ discount targets because the codes have been redeemed beneath them.

If this has gotten out of hand (which appears to be the case), I think this will not auger well for a company that is already financially struggling, as demonstrated by their falling star price and recent layoffs.

Over to you Sonos...

I got a 40% code pop-up months ago - honestly dont remember if the pop-up came  when opening the app or when logging in to the sonos.com account. Unfortunately I just discovered that it ran out 31 october 2023 🙄