I just saw Sonos products on the Season 1, Episode 7 of the Paramount Network series LandMan staring Billy Bob Thornton. The Sonos products shown were Sonos One, Beam and Move 2; supposedly being sold in a Michaels Arts and Crafts store similar to the one in the previous link. However, searching the Michaels website no Sonos products were listed.
So was it Sonos who paid for a spot or did the show runner or prop manger for the series (who may be a Sonos user) stage the products in the Michaels store for effect. Either way Sonos gets national exposure. Then it could be a test (initialed by Sonos) to see how sales might be impacted just by flash advertising given the rumors of a Sonos streaming stick/box.
The link below has info on the Paramount series LandMan if you are interested:
https://www.imdb.com/title/tt14186672/?ref_=ext_shr_lnk
NOTE: I forgot to change the post type to Conversation as it’s not a Question.