era 100

5 replies
85 views

Why is the era 100 being marketed as a new product? Hasn’t it been out for a couple of years now?

Sonos Era 100

This topic has been closed for further comments. You can use the search bar to find a similar topic, or create a new one by clicking Create Topic at the top of the page.

AirgetlamAnswer

To my knowledge, there has been no changes in the Era 100.

Bruce

R

Rhonny

Prodigy III

Is there a newer equivalent product to promote as new?

V

Vinn001Author

Contributor II

Across social media it’s saying ‘introducing’ the era 100? A bit misleading I think unless anyone knows any different

R

Rhonny

Prodigy III

That’s a bit disingenuous, you’re right.

Although arguably it would be ‘introducing’ if that social media post has reached a new audience - as a marketer myself, you can’t worry about the sensibilities of existing audiences when trying to reach new ones.

I’m sure Sonos will fully take your point on board, before shrugging and moving on.

V

Vinn001Author

Contributor II

Just to be clear I’m not moaning about any marketing ‘ploy’. I was just trying to ascertain if this was a mk2 or just the same old same old.

AirgetlamAnswer

To my knowledge, there has been no changes in the Era 100.

Bruce

Sign up

Login to the community