Sonos IKEA

Hi everyone, I know some of you had questions about what the IKEA and Sonos partnership looks like, so here's the community announcement. You can also find articles and news on the subject by looking for SYMFONISK. The two models will be available in August, so you'll probably have to wait until around then for full reviews.

Honestly I am not getting this collaboration with Ikea at all, yes it will introduce Sonos to a larger market which is good for buisness but have been reading Sonos' response on Instagram and it is mentioned the audio quality of these are comparable to play 1s, so why would someone go and buy a play 1 instead of the cheaper Ikea speaker? As this article says here basically you can buy 2 of these Ikea bookshelf speakers for the price of Play 1, so isn't it devaluing the Sonos brand which in my opinion is a premium brand.
https://www.pocket-lint.com/speakers/reviews/sonos/147718-sonos-ikea-symfonisk-book-shelf-wi-fi-speaker-review.amphtml

@Niraj.Shr, your information is a little offer.

The bookshelf speaker is said to be of lower quality than the play:1 . Per your link:

It's not as powerful as the Sonos Ikea Symfonisk Table Lamp Speaker, nor as the Sonos One, but the Symfonisk Book Shelf Wi-Fi Speaker still packs in some punch for its compact size

The Sonos One and Play:1 are essentially the same audio quality.

As far as cost...

Currently, the cheapest way to get a Sonos 3.1 system involves buying two Play:1s to pair up to the Sonos Beam or Sonos Playbar but the price of the Symfonisk Book Shelf speaker means you could almost buy two for the same cost as one Play:1.

That statement is incorrect in just about every way. 2 play:1s bonded to a beam or playbar gives you a 5.0 system, not 3.1. You can buy 2 of the bookshelf speakers ($100) for the price of a Sonos One(($200), or $50 more than a single play:1 ($150). If "almost means $50 price difference, then ok. Hard to say without a proper review whether a stereo pair of of bookshelves is better than an single Sonos One or play:1, but I'd guess it is slightly better.

The table lamp is said to be around the same quality as the play:1, and priced at $175...$25 more than the play:1. Eseentially, you're getting the lamp feature for the extra cost.

Given all this, I wouldn't say that the IKEA speakers give you the same thing as direct Sonos options for cheaper. It does give you more options that might be preferable to customers though, and I can see sales of the play:1 or Sonos One declining a bit as a result.

As far as devaluing the brand, I think the question is more of whether people will feel that the existing Sonos speakers are somehow not as good as they used to be because of the ikea speakers. Or perhaps that displaying Sonos speakers in your home doesn't carry the same prestige as they use to, as Guest will be thinking 'ikea' when they look at the Sonos label...or something of that nature. Maybe most importantly, people who currently know nothing about Sonos may assume they are lower quality speakers because of ikea.

One point I'm not sure has been made (at least not that I've seen) is Sonos will not be selling SYMFONISK on their website.

The IKEA/Sonos collaboratives are only available at IKEA stores and IKEA's website.

Sonos intends on continuing to promote their own specific tech, as well as every opportunity to grow their brand.

One point I'm not sure has been made (at least not that I've seen) is Sonos will not be selling SYMFONISK on their website.

The IKEA/Sonos collaboratives are only available at IKEA stores and IKEA's website.


True. I would guess that IKEA was in favor of this arrangement, as I think all of their products are exclusive to their stores. It would be interesting to know if Sonos also favored this.

I’m on my cell phone so excuse the typos...

I like a good healthy exchange of ideas, opinions and speculation as much as anyone. Heck I’ve been a part of this discussion as well.

But you know what ...we’re spending a lot of time discussing what will or may or may not occur after the fact. It’s like closing the gate AFTER the horse is gone or locking the hen house AFTER the fox has eaten all the chickens.

Sonos has made it’s decision and sealed the deal with IKEA. Sonos and we will have to live with that course of action for better or worse. I truly hope it’s not the latter.

However, I will say that using two lamps for surrounds would be something I might pay to see. Do you place them on matching end tables or pedestals? :8

Cheers!

PS:
Unless melvimbe has another 30 questions for Ryan (btw thanks for those questions :)) we’ve probably discussed this thing from all angles possible.

However, I will say that using two lamps for surrounds would be something I might pay to see. Do you place them on matching end tables or pedestals? :8

End tables to be sure. Bedside tables with Beam is what I'm thinking of personally. Saves space that way 🙂

End tables to be sure. Bedside tables with Beam is what I'm thinking of personally. Saves space that way :)

Yep. I happen to have this as my bedroom set, which looks like it would match pretty well with the lamps. The bedside tables are currently a little crowded with a lamp and play:1 on each side. The dresser is already opposite the bed with a TV and beam mounted above. The table lamps are tempting.

@melvimbe

Tried to access your link on my cell and a (albeit) work computer and no luck 😞. BTW, is that a "BitTorrent" by chance :8;)

@melvimbe

Tried to access your link on my cell and a (albeit) work computer and no luck 😞. BTW, is that a "BitTorrent" by chance :8;)

Link didn't work for me as well.