"Something colorful is coming"

Agreed about the tie-ins, but I’m a sucker for gradients / ombré regardless.  Not my favorite, especially not the “Dune” tie-in, but here’s another B&O gradient special edition: https://www.bang-olufsen.com/en/us/speakers/beosound-a1-crafted-edition 

Note that theirs are done with anodization & polishing, not just CNC spray painters on plastic.  Contrast with giving Hay design fees just to pick colors, sheesh.  There must be plenty of talent at Hay, but to me their work just looks like 1960s color choices on squat, blunt, unsophisticated objects.  Who knows, maybe the objects won’t wear out for decades, as a result!

Here are some leaked photos a user on Reddit posted. Very similar to their branding colors:

Similar but just smaller changes that are pretty interesting. Funny, asked my wife and she liked the Olive and Sunset, while Wave was my choice. 30 years together and we are perfectly in sync. Not. 

I would vote for Wave too.  Sunset is interesting but would clash with pretty much every other thing I own..  Olive?  Eh, not for me, 

Ooooh they are pretty. Do you think they will charge more for them? I already have one Roam and one Roam SL so cannot justify anymore 😅

Justify is a word that is way overused. I think the word you were really looking for was “wait” to buy some more.

And Sonos does retain a lot of the value in the second hand market, you could potentially resell your current versions, and ‘upgrade’ to a new color :)

Anyone see any “exclusives” on the Sonos website yet?

I’d assume that they wouldn't show up until after the press event. But having said that, I’m not sure what time that’s scheduled for anyway. Someone may have fat-fingered that timer initially. 

I would bet that the timer was set to Pacific time, since that’s where Sonos is located...but the email code is in your actual time zone?   I don’t know.