Has anyone got an official answer from SONOS about AMAZON ECHO Integration?

Just my two cents from an infrequent forum user with a house full of Sonos players and now, four Echo devices. I've had an automated home for over a decade, with voice control for much of that system. The Echo is one of the most useful devices I've ever owned, replacing our previous method of interacting with the home via voice and, to a large degree, other devices. We now find ourselves using the Echo to stream music INSTEAD OF our Sonos players, which often sit inches away from the Echo. Why? Because it's 10x more convenient than picking up a phone or tablet or computer! Now, that said, the Sonos players sound dramatically better than anything except perhaps the entry level Sonos player, which I don't own. So for those who think the two systems compete, I disagree. Sonos makes a player / speaker that will satisfy all but the most hardcore audiophile, while Amazon is offering a device that sounds similar to, as someone noted earlier in this thread, a "boombox". It's not terrible, but it's hardly a Sonos and most Sonos users would not view the two as interchangeable IF - and this is the key - they could control the Sonos with their Echo. But as noted, for just background music, news or a podcast the Echo works very well. In that scenario, the system getting less use (Sonos) would be well served by getting their users to control their better sounding speaker with the more convenient but inferior sounding control device. Don't let us get too accustomed to the sound of that convenient little cylinder, Sonos, or you will find yourself selling far fewer of your better sounding units. Or, sure, just do what you're doing now - ignore us, and watch the dust collect on your equipment. Let's see if that convinces me to buy more...

I will download and play with the code from github (thank you, Ryan), but I'm hardly a programmer, so like others I will likely struggle. Some hobbyist users of our home automation platform have also released some code that attempts to integrate Echo and Sonos, so I'll likely mess with that, as well, after attempting my own clunky method of cobbling together the Echo with Sonos during some precious little free time earlier this week (I really do resent that, Sonos, as you're forcing me to do what I view as YOUR job). The bottom line is that this lack of even a glimmer of interest by Sonos reflects what I view as the ongoing lack of care Sonos has for its users. The company seems to think it's the hottest thing on the market. Well, it's a very good wireless speaker / player but its not the be all / end all of my world, or that of many others. So when we have guests over and they ask us whether we like our Sonos system (in multiple rooms) we say, "It's a great wireless system, but it would be much better if they played nice with others". I then tell them about the problems we've had with simple things like getting the IR repeater to work when the Playbar is hung on a wall (another "feature" from the Sonos engineers that makes no sense, and could be easily controlled with a user-selectable setting IF that team cared more about its ends users). I like the sound of Sonos, but I just find their development teams live in their own, little bubble. Frustrating.

Many other suppliers have already integrated with Echo, including Nest and Ecobee as thermostats, many home automation platforms, and a wide variety of services. Sonos, true to form, continues to lag. The result is an otherwise great product that continues to become increasingly less useful to users who have purchased it in the past, but are not convinced they will continue to do so, largely because of the Sonos "attitude" toward anything except adding yet another streaming service with a limited user base. These two products simply don't compete, and the lack of integration makes one much less useful. If there is a "battle" here, Sonos is creating it. And losing.

But what about the Echo ONLY being available in the US at present? How and why would a global "premium" product company commit to a regional product?

Whilst the Echo remains a regional product , as the mantra goes, other automation new kids come along. That the Echo integrates with other products is one way. What about opposite spin. What products arrive with Echo integration? Given the choice already of different systems, why pick Echo?

As Echo not available outside of the US why would any company waste a large sum of money trying to integrate with anything that is not a global seller?

I suspect that there are a lot of Sonos customers in America who would like Echo integration. I also suspect there are more Sonos owners who use Android instead of iPhone and Sonos has made TruePlay to only work with iPhone...

Nothing pisses me off more than companies that only put out one app in one ecosystem, usually Apple, and take forever or never put out an Android app.

What android app? Trueplay? That has been explained ad nauseum and only a few posts above.

But what about the Echo ONLY being available in the US at present? How and why would a global "premium" product company commit to a regional product?

Whilst the Echo remains a regional product , as the mantra goes, other automation new kids come along. That the Echo integrates with other products is one way. What about opposite spin. What products arrive with Echo integration? Given the choice already of different systems, why pick Echo?

Not sure I get your point about US only... Sonos already supports services that are restricted by region so how is this any different?

Also not sure what choice of different systems you are referring to that compete with Echo. If you are looking for a voice operated digital assistant and control interface for your home (as opposed to one operating on a smartphone or tablet) what other options are out there right now?

Not sure I get your point about US only... Sonos already supports services that are restricted by region so how is this any different?

It's not and the US market is large enough that it makes sense to have US-only services.

Also not sure what choice of different systems you are referring to that compete with Echo. If you are looking for a voice operated digital assistant and control interface for your home (as opposed to one operating on a smartphone or tablet) what other options are out there right now?

There are only three companies that really have the processing power to make voice controlled SONOS work. Apple, Google and Amazon. Apple and Google will still require a smart phone and so don't gain a lot over the SONOS controller already on those platforms. The Amazon Echo, on the other hand, does not need to be in hand to work. And, this audio from SONOS is so much better than the audio from Echo. So, SONOS should work with Echo.

I for one am Canadian and have 17 sonos-I would LOVE echo integration but I guess I'm SOL since I'm not in the US...

The Echo is only available in the US. It will no doubt be rolled out globally. It is physical goods and not services.
Indeed the US market is big enough, about the same as Europe which doesn't have the device, to provide US only services but any service is going to be a very heavy weight if those services can't be ported globally and to automation systems developed elsewhere. Amazon is a global company that wants to sell you media and will integrate the Echo primarily into its services with assorted carrots attached to lure purchasers.
Automation takes many forms, voice control is no good outside of the home whilst app/programme based is good everywhere.
It is not the fact that Echo is voice controlled (voice control...that sounds familiar) but that there a number of automation alternatives. Which is the best? Who knows. Is there any standard? What stability is there when someone changes their firmware and things stop working.

Automation is still a very small, but significant, growing market with some very big players not yet in the market. Amazon want to sell you media. Apple want to sell you "premium" devices and media, Samsung/LG want to sell you devices.
Solutions and corporate focus for that three are/will be very different.

I did a full Sonos Amazon Echo integration, you can read more about the project here: https://medium.com/@MathiasHansen/hacking-an-amazon-echo-and-integrating-it-with-sonos-75dbcc02f5b5#.p9vzjhd2g

That looks very simple...