What up with Google Assistant!

The above conversation seems more around misunderstood statements than an actual disagreement of facts. It's almost assured that the Google integration will allow you to speak to a google home product (mini, home, max, hub, etc) to request music to play anywhere on your Sonos system. You don't have to have a Sonos One or Sonos Beam for this to work. Exactly the way it works with Alexa integration.

Guys, google is hands down better than Alexa. We’ve got to keep up the pressure and make sure this integration takes place. Get pissed, voice concerns but stay on sonos. I personally love sonos but refuse to install an echo dot or Alexa. They just suck. Google is the more intuitive solutio.

Google IO19 is over. No Google Assistant on Sonos yet and still no word from Sonos. I already never every recommend this speaker to anyone because of Sonos' lies and silence. But I still have 4 Sonos One's and I really hope Google Assistant comes one day. I still think it's because the HW is too poor and they're SW is really crappy. They can't make this happen I think. That's why they released a new Sonos One with better HW and more memory...

Google IO19 is over. No Google Assistant on Sonos yet and still no word from Sonos. I already never every recommend this speaker to anyone because of Sonos' lies and silence. But I still have 4 Sonos One's and I really hope Google Assistant comes one day. I still think it's because the HW is too poor and they're SW is really crappy. They can't make this happen I think. That's why they released a new Sonos One with better HW and more memory...You're the one who is lying here. Google I/O is a 3 day event. It's just getting started

Google IO19 is over. No Google Assistant on Sonos yet and still no word from Sonos. I already never every recommend this speaker to anyone because of Sonos' lies and silence. But I still have 4 Sonos One's and I really hope Google Assistant comes one day. I still think it's because the HW is too poor and they're SW is really crappy. They can't make this happen I think. That's why they released a new Sonos One with better HW and more memory...

The event is still ongoing. However I looked at the Google store today, the Google Home Max speaker has been reduced to £299. This is a permanent price cut. This product competes with Play 5 at a cheaper price. Other products also get permanent price reduction. Looking like major competition for Sonos in smart speaker area.

One has to wonder if that's one of the reasons that Google is dragging their feet on this implementation. They certainly make more money selling their own hardware, and no money when Sonos sells a speaker.

One has to wonder if that's one of the reasons that Google is dragging their feet on this implementation. They certainly make more money selling their own hardware, and no money when Sonos sells a speaker.

I doubt they make much on their hardware. Their big moneymaker is data about you, so that they can sell targeted ads to you. The Sonos owner demographic is surely one that they covet.

I imagine there is a small licensing fee Google might be getting for each piece of hardware sold that using Google tech in some way, not to mention that users will be much more likely to pay for google services and buying other google hardware once they are in the eco-system.

i know people are not going to be happy with what i'm going to say, and this is third hand news, so dismiss it if you will.

but i know from a reliable source who was at Google I/O, that Google are blocking the release of assistant on sonos as it doesn't fit with their smart home strategy. details i don't know. but sonos are leaning on google hard to change their mind. it's otherwise ready for release.

the opinion from the insider was that it's just not going to happen anymore.

Distressing, if true. But I have to imagine that there had to be some sort of legal agreement signed by both parties before Sonos would announce the plan, as they did. Seems like it would be expensive for Google to back out at this point, although not impossible.