Sonos can support many third party smart home environments by supporting the Wyoming Protocol. This would allow Sonos products to act as the microphone/speaker for wake words and more for the most popular open source smart home ecosystem: Home Assistant. Other smart home ecosystems could also then add support for Sonos.
There are not currently many good wifi connected speaker/microphones and Sonos would be de-facto the best in class product in this area. I imagine many people looking to automate their homes would purchase your products to use as their home assistant interfaces as there seems like only 1 other alternative available at the moment: ESP32-S3-BOX (which is not very good)
Sonos Home Assistant (and more)
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