I accept I have to listen to ads if I don’t subscribe to the PRO, Premium, VIP service. That’s fine. What about the volume of the ads? Does SONOS have to crank up the volume so much? It’s jolting! I read another similar comment elsewhere on these pages and the answer was something along the lines of “ it depens tnot on us but] on who is serving the ads.”  Thanks but I don’t buy it. The high volume ads is an old radio tactic so the excuse is invalid. SONOS: WOULD YOU PLEASE TURN THE VOLUME DOWN FOR THE ADS? or TURN IT UP FOR EVERYTHING!