I'm not sure how many customers you have so this may not be feasible, but would you consider offering one share of Sonos stock to existing Sonos customers?
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I'd like to see Sonos offering stock holders benefits. Say 5% discount.
But like control I have purchased my shares in the normal way so now every thread I will be telling people to buy Sonos gear even if they don't need it!
At least the cost to implement the OPs original proposal is now much lower if Sonos decided to pursue it.