Sonos Earnings Call-What’s Next?

How come there are no wishes for a full HD audio implementation?

Is the kit even capable of processing it? It would be nice to have - but they’ve missed the boat I expect. Would require entire new setup of units I imagine. One day maybe. The can’t even deliver a box on time - never mind sync the delivery of multi channel high bitrate ha ha. 

So I think that one of the other things that Sonos has to start thinking about with its success and separating itself from other audiophile companies beyond hardware and software is to start thinking of itself as a lifestyle company. The Move (and anticipated smaller version), it’s Home Theater products and even what it is doing with its Sonos HD Radio Presents, and its partnership with Ikea are all examples of expanding beyond just “speakers” even though that’s all they are. If it was me, I would continue thinking about what other lifestyles it can align with beyond just simple whole house audio systems and either align, find strategic partnerships or invest into things like that to continue bringing Sonos into the mainstream vernacular. Just a thought.

Well, I don’t think Sonos ever really thought of themselves as an audiophile company.  IMO, they have always aimed for more a ‘premium’ level of audio for whole home situations.  Regardless, I agree that Sonos has established a brand and they should continue to look for ways to leverage that brand for ‘easy’ profit.  I do think they are accomplishing that in ways, but they are not making any products that don’t fit into the original goal of whole home audio.  Maybe that’s the smart move not sure.  

Sonos did buy a company that has a voice assistant technology, without cloud, so it’s entirely possible we could see them move in that direction at some point.

Apparently, there will be a Sonos special event March 9, 2021 at 1:00 PM PT to announce the “latest addition to the Sonos system.”