New hardware coming? August 27 & 28 Press events

So thinking about my youngsters on tight budgets - the ikea speakers especially the bookshelf provide a entry point into the Sonos world and an alternative to buying a bluetooth and if they had been available 2 years ago would have been bought rather than a well known bluetooth brand. However ,and this appears to be a big but for them, they don't offer portability so this might be a much needed addition to the range. Pricing will be the issue for them but cheap entry via IKEA and then save up for a portable - I can see that working. Personally I am interested in both.

I can see that perspective, to be sure.

But I guess I wonder how the fact that Sonos is adding both a battery, a charger for the battery, and a new bluetooth receiver to a basic Sonos One setup allows them to reduce the price. I'd think for the extra things being added, it might be slightly more expensive. Unless they're trying to be aggressive and have it as a "loss leader" to get people into the Sonos ecosystem, and expect that they'll expand with other speakers later.

I just don't know. I'm counting the days. Not sure if I'll see a post from Ryan first, or on one of the several news sites I frequent.

Also please don't announce with a 9 month lead time one can only take so much expectation in one year

Also please don't announce with a 9 month lead time one can only take so much expectation in one year


The pattern seems to be that we'll see long lead times when the product or feature is in partnership with another company. We saw long leads with Alexa, Google Assistant, Sonance, and ikea. We see short leads when it's only Sonos that's involved. Sonos One, Beam, and Sonos Amp all were release in under 2 months from being announced IIRC.

Plus, Sonos will surely want to take advantage of the Christmas shopping season. I would guess we will see this by Oct 1. Maybe even Sept 1, since tariffs from China are set to rise Sept 1, and it would make sense to avoid that if they can.

But I guess I wonder how the fact that Sonos is adding both a battery, a charger for the battery, and a new bluetooth receiver to a basic Sonos One setup allows them to reduce the price. I'd think for the extra things being added, it might be slightly more expensive. Unless they're trying to be aggressive and have it as a "loss leader" to get people into the Sonos ecosystem, and expect that they'll expand with other speakers later.

I don't see Sonos putting out a bluetooth speaker that sounds like you're average $100 bluetooth speaker. For one thing, is there a point to putting in auto trueplay if the speaker itself isn't high quality? Besides that, Sonos surely wants "word of mouth" advertising boost from this. They want you to bring it to the beach and make everyone who walks by want to get one themselves.

The pattern seems to be that we'll see long lead times when the product or feature is in partnership with another company. We saw long leads with Alexa, Google Assistant, Sonance, and ikea. We see short leads when it's only Sonos that's involved. Sonos One, Beam, and Sonos Amp all were release in under 2 months from being announced IIRC.



Good observation. Apple Music and Spotify Connect were announced far ahead of time too.

One of the great new features overlooked so far in this thread will be Auto Trueplay, which means the Android vs iPhone Trueplay tuning argument will now be moot. Hopefully, Auto Trueplay will be coming to existing Sonos speakers with microphone arrays, as well.

Will Android users finally be able to Trueplay Tune their rooms?!

Find out on the next episode of Sonos.

I would agree if the device has all that we wish it to have with at least play 1: quality then it is not going to come in cheaper than a One and I cannot see it being poorer quality because that would wreck the IKEA market. I think that pricing would be ok, you have the lead in product with symonisk, 1 and One and here for (hopefully) not that much more than a One the portability with bluetooth for when away from your home network. Sounds like a win to me. I just need to start the softening process going 🙂

But I guess I wonder how the fact that Sonos is adding both a battery, a charger for the battery, and a new bluetooth receiver to a basic Sonos One setup allows them to reduce the price. I'd think for the extra things being added, it might be slightly more expensive.

Maybe reduce the Sonos One RRP to £179 and price this at £199? Maybe offer the base charger (if exists) as an optional extra, leaving a basic USB-C cable to charge out of the box to keep the cost down?

Looking forward to these. I was about to buy a second One to make a Stereo pair in my Garage. A pair of portables would be better, the One can go to a room in the house and the portable can be used when we eat outside on a hot summer evening... about twice a year in the UK!

But I guess I wonder how the fact that Sonos is adding both a battery, a charger for the battery, and a new bluetooth receiver to a basic Sonos One setup allows them to reduce the price. I'd think for the extra things being added, it might be slightly more expensive.Maybe reduce the Sonos One RRP to £179 and price this at £199? Maybe offer the base charger (if exists) as an optional extra, leaving a basic USB-C cable to charge out of the box to keep the cost down?
I can’t see the price being that cheap, when you compare things to the likes of Apple, who charge $999.00 for their Pro Display Monitor “stand”. You are living in the past... ha ha 🙂