Amazon Echo

Exactly. And multiroom bragging rights is a big stake for Amazon. I personally think a team up with Sonos is what is needed to compete with the likes of Google and what they are doing with Google chromecast audio.

Bringing Sonos speakers to market as Alexa speakers gives Amazon a major leg up if they can some how link Sonos and echo zones and make echo zones Sonos zones. Challenging yes and maybe too technically impossible. And it doesn't happen in 4 months.

And it doesn't happen in 4 months.
Apparently not since it has been almost 5 months. They are working on making Echo Speakers Sonos zones?

I have no idea what they are doing other then what we all know that Amazon and Sonos are jointly developIng Sonos ability to be completely controlled by Alexa.

And it doesn't happen in 4 months.
Apparently not since it has been almost 5 months.

Anyone who has ever worked on a large software development project knows that 5 months MIGHT get you into preliminary testing stages, if everything has gone exactly per plan.... which never happens in the real world.

With two companies involved, with different priorities, double the time.

Don't bother chicks. Little Logan's on his way to getting banned again anyway.

They got a late start which the outgoing CEO admitted. Now they are playing catch-up. He had to re-align his workforce (lay-off and then hire). They also had to get through the busy holiday season where they released the Spotify connect update 7.0. But, Google changed the landscape and multiroom speakers with googlecast built in are showing up. It's a race for market share as the multiroom market blows up. There is no way Sonos doesn't feel that. I wonder if they have enough cash on-hand to keep pace?

Yes, the new CEO said no more funding rounds were required. Holiday season sales were up 20% YoY.

Yes, the new CEO said no more funding rounds were required. Holiday season sales were up 20% YoY.
I think the figure was that Sonos was in 20% more homes yoy after the holiday season. They are going after market share. That Play1 is a door-opener. A lot of folks, like me, also picked up an Alexa device. In fact the Dot was the most frequent Amazon gift and Alexa products were up 900% yoy. Yea, that is the train to hop on. If Sonos can get that Alexa update out soon, the millions of folks who purchased or got a Dot as a gift will quickly pick up the Play 1 to listen to music since the Dot speaker is really basic. And once you have one Sonos product in your house, it won't be long until you are hooked.

Check

They got a late start which the outgoing CEO admitted. Now they are playing catch-up. He had to re-align his workforce (lay-off and then hire). They also had to get through the busy holiday season where they released the Spotify connect update 7.0. But, Google changed the landscape and multiroom speakers with googlecast built in are showing up. It's a race for market share as the multiroom market blows up. There is no way Sonos doesn't feel that. I wonder if they have enough cash on-hand to keep pace?

Their new CEO says they have to move faster but some here jump on a customer who says the same thing. Way to rationalize your Sonos purchase.