Please add support for DTS for the Sonos Playbar.

DTS, Inc. (Nasdaq: DTSI), a leader in high-definition audio solutions and audio enhancement technologies today announced that it has expanded its relationship with Panasonic Corporation to integrate DTS decoding capability within the company's new ZT60, VT60, ST60, S60, X60 series PDP TVs and WT60, DT60, ET60, E60, EM60 series LCD TVs in North America. This marks the first time that Panasonic has offered DTS 2.0+Digital Out™ in televisions targeting the North American market, which provides Panasonic's customers high-performance DTS sound to compliment the stunning visual capabilities of their TVs.

Following a careful evaluation, we have decided not to implement support for the DTS audio format in PLAYBAR at this time.
 
PLAYBAR uses a single optical connection directly from your television and was designed this way to make it as easy as possible to set-up and enjoy great HiFi sound.  Most PLAYBAR owners connect PLAYBAR to their TV in this simple way. This is the intended setup for playing the sound from your TV.
 
Today, very few TVs pass a DTS-encoded audio stream through their optical output.  Instead, the TV or source device converts the audio signal automatically to PCM, which PLAYBAR supports.  This is how PLAYBAR plays DTS-encoded Blu-rays.
 
We are committed to supporting the existing and future ecosystem of streaming video services. Currently, popular streaming services do not use DTS and most use Dolby Digital encoding, which PLAYBAR supports.
 
We are aware that PLAYBAR is being connected by customers to devices other than the television. In this configuration, when PLAYBAR receives a DTS signal, it will not process the signal.  If you are not able to connect your PLAYBAR directly to your TV and would like to explore solutions, please click here. 
 
If DTS support is crucial for your current set-up, PLAYBAR may not be the right solution for you and we apologize for this inconvenience.  If you are currently a PLAYBAR owner and would like to discuss options, please contact Sonos Customer Care.
 
We’ll be actively monitoring TV and streaming services capabilities and trends. If our development stance around DTS decoding in PLAYBAR changes, this community will be among the first to know. 
DTS, Inc. (Nasdaq: DTSI), a leader in high-definition audio solutions and audio enhancement technologies today announced that it has expanded its relationship with Panasonic Corporation to integrate DTS decoding capability within the company's new ZT60, VT60, ST60, S60, X60 series PDP TVs and WT60, DT60, ET60, E60, EM60 series LCD TVs in North America. This marks the first time that Panasonic has offered DTS 2.0+Digital Out™ in televisions targeting the North American market, which provides Panasonic's customers high-performance DTS sound to compliment the stunning visual capabilities of their TVs.

Following a careful evaluation, we have decided not to implement support for the DTS audio format in PLAYBAR at this time.
 
PLAYBAR uses a single optical connection directly from your television and was designed this way to make it as easy as possible to set-up and enjoy great HiFi sound.  Most PLAYBAR owners connect PLAYBAR to their TV in this simple way. This is the intended setup for playing the sound from your TV.
 
Today, very few TVs pass a DTS-encoded audio stream through their optical output.  Instead, the TV or source device converts the audio signal automatically to PCM, which PLAYBAR supports.  This is how PLAYBAR plays DTS-encoded Blu-rays.
 
We are committed to supporting the existing and future ecosystem of streaming video services. Currently, popular streaming services do not use DTS and most use Dolby Digital encoding, which PLAYBAR supports.
 
We are aware that PLAYBAR is being connected by customers to devices other than the television. In this configuration, when PLAYBAR receives a DTS signal, it will not process the signal.  If you are not able to connect your PLAYBAR directly to your TV and would like to explore solutions, please click here. 
 
If DTS support is crucial for your current set-up, PLAYBAR may not be the right solution for you and we apologize for this inconvenience.  If you are currently a PLAYBAR owner and would like to discuss options, please contact Sonos Customer Care.
 
We’ll be actively monitoring TV and streaming services capabilities and trends. If our development stance around DTS decoding in PLAYBAR changes, this community will be among the first to know. 
lol

Following a careful evaluation, we have decided not to implement support for the DTS audio format in PLAYBAR at this time.
 
PLAYBAR uses a single optical connection directly from your television and was designed this way to make it as easy as possible to set-up and enjoy great HiFi sound.  Most PLAYBAR owners connect PLAYBAR to their TV in this simple way. This is the intended setup for playing the sound from your TV.
 
Today, very few TVs pass a DTS-encoded audio stream through their optical output.  Instead, the TV or source device converts the audio signal automatically to PCM, which PLAYBAR supports.  This is how PLAYBAR plays DTS-encoded Blu-rays.
 
We are committed to supporting the existing and future ecosystem of streaming video services. Currently, popular streaming services do not use DTS and most use Dolby Digital encoding, which PLAYBAR supports.
 
We are aware that PLAYBAR is being connected by customers to devices other than the television. In this configuration, when PLAYBAR receives a DTS signal, it will not process the signal.  If you are not able to connect your PLAYBAR directly to your TV and would like to explore solutions, please click here. 
 
If DTS support is crucial for your current set-up, PLAYBAR may not be the right solution for you and we apologize for this inconvenience.  If you are currently a PLAYBAR owner and would like to discuss options, please contact Sonos Customer Care.
 
We’ll be actively monitoring TV and streaming services capabilities and trends. If our development stance around DTS decoding in PLAYBAR changes, this community will be among the first to know. 
@User810660:
Good, these are the things which will convince Sonos. That's 10 more TV series.

Following a careful evaluation, we have decided not to implement support for the DTS audio format in PLAYBAR at this time.
 
PLAYBAR uses a single optical connection directly from your television and was designed this way to make it as easy as possible to set-up and enjoy great HiFi sound.  Most PLAYBAR owners connect PLAYBAR to their TV in this simple way. This is the intended setup for playing the sound from your TV.
 
Today, very few TVs pass a DTS-encoded audio stream through their optical output.  Instead, the TV or source device converts the audio signal automatically to PCM, which PLAYBAR supports.  This is how PLAYBAR plays DTS-encoded Blu-rays.
 
We are committed to supporting the existing and future ecosystem of streaming video services. Currently, popular streaming services do not use DTS and most use Dolby Digital encoding, which PLAYBAR supports.
 
We are aware that PLAYBAR is being connected by customers to devices other than the television. In this configuration, when PLAYBAR receives a DTS signal, it will not process the signal.  If you are not able to connect your PLAYBAR directly to your TV and would like to explore solutions, please click here. 
 
If DTS support is crucial for your current set-up, PLAYBAR may not be the right solution for you and we apologize for this inconvenience.  If you are currently a PLAYBAR owner and would like to discuss options, please contact Sonos Customer Care.
 
We’ll be actively monitoring TV and streaming services capabilities and trends. If our development stance around DTS decoding in PLAYBAR changes, this community will be among the first to know. 
@Sonos
A beer coaster was not invented to level a table, but who the hell you think you are to prohibite it! Don't think what customers should do with your products. We decide!

Following a careful evaluation, we have decided not to implement support for the DTS audio format in PLAYBAR at this time.
 
PLAYBAR uses a single optical connection directly from your television and was designed this way to make it as easy as possible to set-up and enjoy great HiFi sound.  Most PLAYBAR owners connect PLAYBAR to their TV in this simple way. This is the intended setup for playing the sound from your TV.
 
Today, very few TVs pass a DTS-encoded audio stream through their optical output.  Instead, the TV or source device converts the audio signal automatically to PCM, which PLAYBAR supports.  This is how PLAYBAR plays DTS-encoded Blu-rays.
 
We are committed to supporting the existing and future ecosystem of streaming video services. Currently, popular streaming services do not use DTS and most use Dolby Digital encoding, which PLAYBAR supports.
 
We are aware that PLAYBAR is being connected by customers to devices other than the television. In this configuration, when PLAYBAR receives a DTS signal, it will not process the signal.  If you are not able to connect your PLAYBAR directly to your TV and would like to explore solutions, please click here. 
 
If DTS support is crucial for your current set-up, PLAYBAR may not be the right solution for you and we apologize for this inconvenience.  If you are currently a PLAYBAR owner and would like to discuss options, please contact Sonos Customer Care.
 
We’ll be actively monitoring TV and streaming services capabilities and trends. If our development stance around DTS decoding in PLAYBAR changes, this community will be among the first to know. 
This is a poor decision, just because many current TVs do not pass DTS through the optical connection is a shit answer. Why not future proof your product, at CES 2014 the TVs I saw passed DTS through the optical connection. Also Sonos is not an entry level brand, if I wanted a soundbar with identical sound quality I could by $200-300 soundbar. Sonos is about using current technologies and offering things at a premium to early adopters. Sonos customers choose Sonos for the features, and DTS is a pretty important feature if almost 1500 customers signed a petition for it to be added. I currently have a Playbar, 2 Play:3s and a Sub and it sounds great when Dolby 5.1 is passed through, but when I play something encoded in DTS and it's converted to PCM and then "upgraded" using Sonos faux-surround, it sounds terrible. I can literally buy a Samsung soundbar and sub for $200 that supports DTS; yet I've spent way more for something that sounds worse.

I regret buying my hardware through Amazon, if I could I would return every Sonos product I own.

Following a careful evaluation, we have decided not to implement support for the DTS audio format in PLAYBAR at this time.
 
PLAYBAR uses a single optical connection directly from your television and was designed this way to make it as easy as possible to set-up and enjoy great HiFi sound.  Most PLAYBAR owners connect PLAYBAR to their TV in this simple way. This is the intended setup for playing the sound from your TV.
 
Today, very few TVs pass a DTS-encoded audio stream through their optical output.  Instead, the TV or source device converts the audio signal automatically to PCM, which PLAYBAR supports.  This is how PLAYBAR plays DTS-encoded Blu-rays.
 
We are committed to supporting the existing and future ecosystem of streaming video services. Currently, popular streaming services do not use DTS and most use Dolby Digital encoding, which PLAYBAR supports.
 
We are aware that PLAYBAR is being connected by customers to devices other than the television. In this configuration, when PLAYBAR receives a DTS signal, it will not process the signal.  If you are not able to connect your PLAYBAR directly to your TV and would like to explore solutions, please click here. 
 
If DTS support is crucial for your current set-up, PLAYBAR may not be the right solution for you and we apologize for this inconvenience.  If you are currently a PLAYBAR owner and would like to discuss options, please contact Sonos Customer Care.
 
We’ll be actively monitoring TV and streaming services capabilities and trends. If our development stance around DTS decoding in PLAYBAR changes, this community will be among the first to know. 
@John Edrian Lomoljo

We did receive your email and sent a response on January 20th.  It sounds like you haven't received it yet but just in case, check your spam folder.  

Following a careful evaluation, we have decided not to implement support for the DTS audio format in PLAYBAR at this time.
 
PLAYBAR uses a single optical connection directly from your television and was designed this way to make it as easy as possible to set-up and enjoy great HiFi sound.  Most PLAYBAR owners connect PLAYBAR to their TV in this simple way. This is the intended setup for playing the sound from your TV.
 
Today, very few TVs pass a DTS-encoded audio stream through their optical output.  Instead, the TV or source device converts the audio signal automatically to PCM, which PLAYBAR supports.  This is how PLAYBAR plays DTS-encoded Blu-rays.
 
We are committed to supporting the existing and future ecosystem of streaming video services. Currently, popular streaming services do not use DTS and most use Dolby Digital encoding, which PLAYBAR supports.
 
We are aware that PLAYBAR is being connected by customers to devices other than the television. In this configuration, when PLAYBAR receives a DTS signal, it will not process the signal.  If you are not able to connect your PLAYBAR directly to your TV and would like to explore solutions, please click here. 
 
If DTS support is crucial for your current set-up, PLAYBAR may not be the right solution for you and we apologize for this inconvenience.  If you are currently a PLAYBAR owner and would like to discuss options, please contact Sonos Customer Care.
 
We’ll be actively monitoring TV and streaming services capabilities and trends. If our development stance around DTS decoding in PLAYBAR changes, this community will be among the first to know. 
Not the answer I was hoping for, but thanks for explaining the reasoning and also be open about people's disappointment. I appreciate you sometimes have to say no, but at least you did it in a very good and customer focused way.

Following a careful evaluation, we have decided not to implement support for the DTS audio format in PLAYBAR at this time.
 
PLAYBAR uses a single optical connection directly from your television and was designed this way to make it as easy as possible to set-up and enjoy great HiFi sound.  Most PLAYBAR owners connect PLAYBAR to their TV in this simple way. This is the intended setup for playing the sound from your TV.
 
Today, very few TVs pass a DTS-encoded audio stream through their optical output.  Instead, the TV or source device converts the audio signal automatically to PCM, which PLAYBAR supports.  This is how PLAYBAR plays DTS-encoded Blu-rays.
 
We are committed to supporting the existing and future ecosystem of streaming video services. Currently, popular streaming services do not use DTS and most use Dolby Digital encoding, which PLAYBAR supports.
 
We are aware that PLAYBAR is being connected by customers to devices other than the television. In this configuration, when PLAYBAR receives a DTS signal, it will not process the signal.  If you are not able to connect your PLAYBAR directly to your TV and would like to explore solutions, please click here. 
 
If DTS support is crucial for your current set-up, PLAYBAR may not be the right solution for you and we apologize for this inconvenience.  If you are currently a PLAYBAR owner and would like to discuss options, please contact Sonos Customer Care.
 
We’ll be actively monitoring TV and streaming services capabilities and trends. If our development stance around DTS decoding in PLAYBAR changes, this community will be among the first to know. 
I agree.  After a very long time you at least gave us a decision whether we like it or not.  And appreciate that you are still allowing people to comment.  Having said that, how do we get refunds if we have purchased the playbar and associated components from resellers?

Following a careful evaluation, we have decided not to implement support for the DTS audio format in PLAYBAR at this time.
 
PLAYBAR uses a single optical connection directly from your television and was designed this way to make it as easy as possible to set-up and enjoy great HiFi sound.  Most PLAYBAR owners connect PLAYBAR to their TV in this simple way. This is the intended setup for playing the sound from your TV.
 
Today, very few TVs pass a DTS-encoded audio stream through their optical output.  Instead, the TV or source device converts the audio signal automatically to PCM, which PLAYBAR supports.  This is how PLAYBAR plays DTS-encoded Blu-rays.
 
We are committed to supporting the existing and future ecosystem of streaming video services. Currently, popular streaming services do not use DTS and most use Dolby Digital encoding, which PLAYBAR supports.
 
We are aware that PLAYBAR is being connected by customers to devices other than the television. In this configuration, when PLAYBAR receives a DTS signal, it will not process the signal.  If you are not able to connect your PLAYBAR directly to your TV and would like to explore solutions, please click here. 
 
If DTS support is crucial for your current set-up, PLAYBAR may not be the right solution for you and we apologize for this inconvenience.  If you are currently a PLAYBAR owner and would like to discuss options, please contact Sonos Customer Care.
 
We’ll be actively monitoring TV and streaming services capabilities and trends. If our development stance around DTS decoding in PLAYBAR changes, this community will be among the first to know. 
@Sam 

See the link in my original post under Sonos Customer Care to discuss options.  Thanks for your comments.