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Chromatic Producer I
May 19, 2024 3:50 PM UTC
Question

Who will buy the new Sonos headphones?

Who will buy the new Sonos headphones? 

Sonos make excellent speakers. However they have zero experience in the highly competitive and crowded headphone market. Sony, Apple and Bose, together with many good minor players are already top choices for over and in-ear devices. 

Their prime target market must be the existing Sonos customer, already invested in the Sonos ecosystem.

That's probably a lot of pissed off people who have been recently shafted by the new app!

It will be interesting to see how the sales go. 

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18 replies

Renowned Enthusiast I
Jun 24, 2024 8:51 PM UTC

YES!

Everything I have seen in this new app release can easily be explained by neglect, ignorance, or incompetence.

 

 

Not sure I agree.  Nobody was neglectful or ignorant of the flaws in the app.  It went through a full Beta test and some of the testers have stated they reported the obvious flaws.  But it was released anyway.  Which means there was another reason to release it besides customer satisfaction.  That reason is obviously the expected end of fiscal year sales figures spearheaded by the new headphones, which require the new app to operate.

Now whether that reason is worthy of risking the backlash against the app remains to be seen.  However, there have been less than 1000 new registrants on this site since the app release.  Even if 10 times that amount are unhappy with the app and just dump Sonos or complain about it somewhere else, that’s a fraction of a fraction of Sonos’ millions of users.  It may just be that the vast majority see something different, with a few teething pains, and go on their way.  I know that’s how I saw it and how millions have seen the app overhauls in the past. 

So if Sonos meets their sales enough to satisfy investors, and weathers the storm of the extremely vocal, but relatively small number of screaming banshees and their socks on here and Reddit, then I certainly can’t call them incompetent.  

Yep, start with the zero head phone users and make sure they can buy new headphones with a bad app.  That number will grow from 0 to a larger number eventually over passing the number of customer pissed off.

I’m also interested if the number of upset users is so small, how did we make the news in Forbes and the Washington Post? 

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press250
Prodigy III
Jun 24, 2024 9:02 PM UTC

Since the new app is designed from ground up, I believe it is a total separate code base. 

Absolutely correct: during the ill fated AMA, the dev lead went into some detail on the “blank sheet of paper” nature of the new app. Entirely new coding environment and zero code reused.

As I’ve observed, this is approach is a double whammy: all the bugs expected from a totally new codebase AND the loss of the decade+ of accumulated code that handled exceptions and corner cases.

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Renowned Enthusiast I
Jun 24, 2024 9:16 PM UTC

Since the new app is designed from ground up, I believe it is a total separate code base. 

Absolutely correct: during the ill fated AMA, the dev lead went into some detail on the “blank sheet of paper” nature of the new app. Entirely new coding environment and zero code reused.

As I’ve observed, this is approach is a double whammy: all the bugs expected from a totally new codebase AND the loss of the decade+ of accumulated code that handled exceptions and corner cases.

In defense of the Sonos Team, they are doing a good job for us in resigning from ground up.  The new architecture is needed as the old app was an ‘old app’.  They surely needed a more modern platform for current and faster development and response to user needs as well as being able to integrate with future technologies.  I also understand the new app will be buggy and take time to refine and I’m am glad to help with feedback.  I’m sure it will be superior at some point.  

However, I don’t appreciate that it was released, shoved down our throat with such a bitter taste and all the bugs and missing features.  The lack of Sonos Playlists and latency of the app should not have been forced upon me.  If they would have introduced as S3 and asked me to use it and provide feed back, but still allowed me to use the old app, I would have happily done so and used it as much as possible.  I would not have been upset as well as many others and this entire fiasco would not exist.  I have difficult believing we are small number and I cannot believe Sonos would not do what they can to end this.  I’m just sad that we as dedicated Sonos lovers are treated this way.  It is just sad.

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Renowned Enthusiast I
Jun 24, 2024 9:41 PM UTC

YES!

Everything I have seen in this new app release can easily be explained by neglect, ignorance, or incompetence.

 

 

Not sure I agree.  Nobody was neglectful or ignorant of the flaws in the app.  It went through a full Beta test and some of the testers have stated they reported the obvious flaws.  But it was released anyway.  Which means there was another reason to release it besides customer satisfaction.  That reason is obviously the expected end of fiscal year sales figures spearheaded by the new headphones, which require the new app to operate.

Now whether that reason is worthy of risking the backlash against the app remains to be seen.  However, there have been less than 1000 new registrants on this site since the app release.  Even if 10 times that amount are unhappy with the app and just dump Sonos or complain about it somewhere else, that’s a fraction of a fraction of Sonos’ millions of users.  It may just be that the vast majority see something different, with a few teething pains, and go on their way.  I know that’s how I saw it and how millions have seen the app overhauls in the past. 

So if Sonos meets their sales enough to satisfy investors, and weathers the storm of the extremely vocal, but relatively small number of screaming banshees and their socks on here and Reddit, then I certainly can’t call them incompetent.  

Yep, start with the zero head phone users and make sure they can buy new headphones with a bad app.  That number will grow from 0 to a larger number eventually over passing the number of customer pissed off.

I’m also interested if the number of upset users is so small, how did we make the news in Forbes and the Washington Post? 

When looking the the App Store reviews, starting with most recent, pages and pages going back for just one week of mostly 1 and 2 star review complaining about the new app. Keep scrolling and mostly all 1 and 2 stars going back as far as I can see.  Must be 1000s about the update.  Can anyone share the source of the larger number of positive feedback?  I can’t find that anywhere.

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jgatie
Jun 25, 2024 12:05 AM UTC

People really, really don't like it when they told their opinions are a minority.  Thousands are not millions, no matter how loud you think you are yelling.

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Prominent Collaborator I
Jun 25, 2024 12:20 AM UTC

YES!

Everything I have seen in this new app release can easily be explained by neglect, ignorance, or incompetence.

 

 

Not sure I agree.  Nobody was neglectful or ignorant of the flaws in the app.  It went through a full Beta test and some of the testers have stated they reported the obvious flaws.  But it was released anyway.  Which means there was another reason to release it besides customer satisfaction.  That reason is obviously the expected end of fiscal year sales figures spearheaded by the new headphones, which require the new app to operate.

Now whether that reason is worthy of risking the backlash against the app remains to be seen.  However, there have been less than 1000 new registrants on this site since the app release.  Even if 10 times that amount are unhappy with the app and just dump Sonos or complain about it somewhere else, that’s a fraction of a fraction of Sonos’ millions of users.  It may just be that the vast majority see something different, with a few teething pains, and go on their way.  I know that’s how I saw it and how millions have seen the app overhauls in the past. 

So if Sonos meets their sales enough to satisfy investors, and weathers the storm of the extremely vocal, but relatively small number of screaming banshees and their socks on here and Reddit, then I certainly can’t call them incompetent.  

Yep, start with the zero head phone users and make sure they can buy new headphones with a bad app.  That number will grow from 0 to a larger number eventually over passing the number of customer pissed off.

I’m also interested if the number of upset users is so small, how did we make the news in Forbes and the Washington Post? 

And how is this small group completely overwhelming the support lines? 

There are a few here who minimize the problems SONOS has caused - for only a few “screaming banshees” who have apparently set up an encampment on the support lines and chat.

What we see here on the forums is the tip of the iceberg - we’re a small percentage of the actual disenchanted user base.

I’m definitely not buying their headphones or their pack of marketing hype and lies.

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Renowned Enthusiast I
Jun 25, 2024 12:29 AM UTC

YES!

Everything I have seen in this new app release can easily be explained by neglect, ignorance, or incompetence.

 

 

Not sure I agree.  Nobody was neglectful or ignorant of the flaws in the app.  It went through a full Beta test and some of the testers have stated they reported the obvious flaws.  But it was released anyway.  Which means there was another reason to release it besides customer satisfaction.  That reason is obviously the expected end of fiscal year sales figures spearheaded by the new headphones, which require the new app to operate.

Now whether that reason is worthy of risking the backlash against the app remains to be seen.  However, there have been less than 1000 new registrants on this site since the app release.  Even if 10 times that amount are unhappy with the app and just dump Sonos or complain about it somewhere else, that’s a fraction of a fraction of Sonos’ millions of users.  It may just be that the vast majority see something different, with a few teething pains, and go on their way.  I know that’s how I saw it and how millions have seen the app overhauls in the past. 

So if Sonos meets their sales enough to satisfy investors, and weathers the storm of the extremely vocal, but relatively small number of screaming banshees and their socks on here and Reddit, then I certainly can’t call them incompetent.  

Yep, start with the zero head phone users and make sure they can buy new headphones with a bad app.  That number will grow from 0 to a larger number eventually over passing the number of customer pissed off.

I’m also interested if the number of upset users is so small, how did we make the news in Forbes and the Washington Post? 

And how is this small group completely overwhelming the support lines? 

There are a few here who minimize the problems SONOS has caused - for only a few “screaming banshees” who have apparently set up an encampment on the support lines and chat.

What we see here on the forums is the tip of the iceberg - we’re a small percentage of the actual disenchanted user base.

I’m definitely not buying their headphones or their pack of marketing hype and lies.

Tip of the iceberg agreed.  My internet is great and everything works great but this new app.  Can’t imagine it’s fast for anyone.  Time will tell.

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Prominent Collaborator I
Jun 25, 2024 12:32 AM UTC

People really, really don't like it when they told their opinions are a minority.  Thousands are not millions, people no matter how loud you think you are yelling.

That number is only an indicator.  Most people can’t be bothered with leaving a review unless something is extraordinarily bad or exceptionally good.  And I doubt most customers are on these forums - do you think?  The fact that the negatives eclipse the positives is the indicator.  Of course, people are also more likely to complain than praise, so there’s another skew.  But even given that, like the one guy mentioned, “where are these positives?”

Today, new update, volumes is still a mess and cannot be set - it jumps all over the place - LOUD!!!!, then soft, then who knows where it ends up.  I’m glad most of mine are ports with fixed output running thru AV systems that have working volume controls.  The rest, I’m afraid to touch.

You seriously are not experiencing that?  Very lucky.

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