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Kumar
May 23, 2024

The declining speaker and soundbar demand will have been accelerated by the new app.

Sonos better hope the headphones sell well.

Sonos CEO better ensure that speaker and soundbar sales declines are first arrested and then reversed. Headphone sales should be just the icing.

    Anonymous Coward
    May 30, 2024

    This is from: https://www.axios.com/2024/05/25/sonos-headphones-ace-ceo

    “But 45% of our sales every year come from existing customers, adding another Sonos product.

    That's unheard of in consumer electronics and we're proud that the number one way that new customers come into Sonos is from a referral of a friend or family member. Twenty years later, that's the way we get most of our new customers and that is a powerful model.”

     

     

    If Patrick Spencer is so proud of the way 45% of sales come from existing customers and so many new customers are referred by existing ones, why has he made such an absolute mess of the app and then treated existing customers like pieces of dirt, didn't apologise or admit there were issues, and knuckled down on their “courageous decision”?

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