Can Sonos Recover From This?
So it has been about two days since the launch of the new Sonos app. Judging by the number of negative posts on this community forum and on the Sonos subreddit, I think it is pretty safe to say that the app launch has been a pretty massive failure.
This is a very critical moment for Sonos. The Sonos app is the core of their ecosystem. I can imagine tensions are running high at the Sonos headquarters as they try to figure out what went wrong and how they need to respond. A moment like this can sometimes be the beginning of the end for a company and Sonos knows this.
Consumer trust is the most important thing a company needs to remain successful and to grow. Sonos dropped the ball with the new app and has lost the trust of many new and loyal customers. And the timing cannot be any worse with the upcoming release of their new headphones.
So what does Sonos need to do next? What kind of response would ease your anger and frustrations? How much time are you willing to give Sonos to bring back the many missing app features? How will this bungled app launch affect the launch of the new headphones? Will it be delayed until the app situation has been resolved? Has the new app launch changed your mind about purchasing new Sonos products? What does Sonos need to do to earn back your trust?