Sonos app on Windows 10

Downloaded and installed the latest version of Sonos for Windows 10.

App successfully installed, but won’t open, clicking on the start menu shortcut does not appear to launch the app.

Can’t see any associated task running in task manager.

I have uninstalled the app, reinstalled, no change.

Would appreciate any advice / troubleshooting steps to try.

Steel Series Arctis 7+ wireless

Device and Windows Specs:

Processor    Intel(R) Core(TM) i7-6700K CPU @ 4.00GHz   4.00 GHz
Installed RAM    32.0 GB
System type    64-bit operating system, x64-based processor

Edition    Windows 10 Pro
Version    22H2
Installed on    ‎24/‎01/‎2021
OS build    19045.3930
Experience    Windows Feature Experience Pack 1000.19053.1000.0