Will Sonos support Google Cast for Audio?

Looks like the multi-room implementation is already more advanced on Google Cast - Hands-on: LG Music Flow with Google Cast: http://youtu.be/YbDQ_Uio2HY - it can use Bluetooth LE to turn speakers on automatically as you enter a room

Looks like the multi-room implementation is already more advanced on Google Cast - Hands-on: LG Music Flow with Google Cast: http://youtu.be/YbDQ_Uio2HY - it can use Bluetooth LE to turn speakers on automatically as you enter a room
that video shows him casting a song to a single speaker - doesn't really talk at all about grouping players for synced listening or casting different songs to different players.

Looks like the multi-room implementation is already more advanced on Google Cast - Hands-on: LG Music Flow with Google Cast: http://youtu.be/YbDQ_Uio2HY - it can use Bluetooth LE to turn speakers on automatically as you enter a room
The grouping had to be done within the hardware manufacturers app.  If you want multiple streams to multiple speakers then you need multiple phones/tablets to do so (both similar to how it works currently with Googe Play app & Sonos)

They mention moving between rooms at this point - http://youtu.be/YbDQ_Uio2HY?t=1m43s - which infers synced listening 

Thanks so much for the feedback. Although we have nothing to announce at this time, we are also excited to hear about Google Cast for Audio. If we do have news about integration with this new product in the future, we will make an announcement here. Until that time, we are going to switch this topic from “question” to “idea”.

If you can’t wait to experience Google Cast, we have great news. Google Play Music can already cast directly to Sonos from your Android device. For more information, check out our  Google Play Music Direct Play FAQ. 

Thanks for your interest. Please let us know if there are any questions, we’d be happy to assist. 

Very positive response Leslie. Thank you!

Software functionality is only half of the deal.. Sonos would need to be compatible with the other googlecast speakers in order to be fully compatible. That way you could have a Sonos and a Samsung speaker(for example) playing synced just like two Sonos speakers would do.

Software functionality is only half of the deal.. Sonos would need to be compatible with the other googlecast speakers in order to be fully compatible. That way you could have a Sonos and a Samsung speaker(for example) playing synced just like two Sonos speakers would do.

Doesn't seem like syncing is part of the Google Cast functionality. So while the Sonos software would, if it supports Google Cast, be able to send to, say, a Samsung speaker supporting Google Cast, it wouldn't be able to play in sync with a Sonos speaker, since the sync protocol is internal to Sonos.

Software functionality is only half of the deal.. Sonos would need to be compatible with the other googlecast speakers in order to be fully compatible. That way you could have a Sonos and a Samsung speaker(for example) playing synced just like two Sonos speakers would do.

I stand corrected.. There will be multiroom but no unified protocol for googlecast 😞 "Google Cast integrates with multiroom audio technologies developed by each vendor, so users will be able to cast their music streams to multiple speakers in the same house, and even maintain different zones, just like they can with a Sonos setup. Chandra told me that Sony, LG and Denon will all show off multiroom audio capable speakers with Google Cast support at CES this week." -Gigaom

Software functionality is only half of the deal.. Sonos would need to be compatible with the other googlecast speakers in order to be fully compatible. That way you could have a Sonos and a Samsung speaker(for example) playing synced just like two Sonos speakers would do.

This makes sense as google cast is such a "dumb" protocol (that makes it so powerful at the same time).