Why the account setup?

Hi there, aaronreiff. Thanks for posting and welcome to the Community. Did you happen to see this topic where we dive into Account Linking? While the topic is focused on adding a new speaker, I paint a little more detail in the Account Linking process:

Creating a Sonos account and linking your system to protects your system and data with a username and password, linked through an email verification step. This is designed to facilitate seamless integration with cloud services that we use like Amazon Alexa, Spotify, and Deezer. Additionally, it has been necessary to create a Sonos account in the past in order to utilize cloud services such as Amazon Alexa or Spotify Direct Control when those features were introduced. We've also required creating a Sonos account when adding a new device to your system or registering a new system, as of last year.

At this point, we felt it was a reasonable precaution that all Sonos customers should take. The idea is to make sure that every Sonos user is ready to go when if they ever wanted to use one of these (and/or other future) services.

If you are currently opted-out of marketing communications, you will remain opted-out after creating your account and we will never sell your information to third parties. Ever.

Have any specific questions about our privacy policy or how we use your data? Check out our privacy policy for a full list of information we gather, and how that information is used. (jgatie did a great job giving the cliff notes.) There are some great answers to many of your questions here on the FAQ of the Privacy Policy here.

Any other questions, please feel free to reach out to our team and we'll be happy to chat.

Feel free to reach out should you have any questions.

I’m already seamlessly integrated into the systems I want to use without a sonos account. I don’t want to have one more account that I have to maintain. I don’t want to have to screw around with remembering a password to use the system I’ve paid thousands for. I registered my system when I bought it years ago. I don’t want to have to opt out out marketing that I shouldn’t have to sign up for.

You’re holding your customers hostage with this.

Also, how does this protect my system and data? It’s already protected by not having to login. Help me understand.

So I have an account ( I wouldn't be here otherwise would I?), but I'm still getting this message demanding I set up and account and change my password. I'd rather not. No option is provided to log in with the account I already have. What's with that? And no, I don't need or want any additional or new services, I just want my system to keep working the way it has.

Not to mention that the email verification appears not to be working. It said it would send me an email hours ago and it hasn't.

Same here. I called and spoke to John (waited 35 minutes) and the only reason he could give me on why I’m signing in on a system that already works is “what, you don’t want the updates?” and “I can’t change the system so what do you want me to do?”

I’m giving in but also not receiving verification emails.

Would have been really nice of them to let us know that this mandatory action was being taken. The units sound great but they still haven’t worked out the customer service bugs yet,

Absolutely furious. Just trying to use my speakers this evening and I get caught in this account set up nonsense. Extremely disappointed with Sonos!!!!!!!!!!!!!!

...and my remote ap has forced me to update THREE times now!!!!

SONOS, I do not own and will NEVER own your Alexa-blah speakers. All my SONOS speakers (4+ years old) are working fine, so stop this almost daily update crap for speakers that do not and will never support these Alexa etc. features and let me use my speakers without forcing me to log in to a dubious SONOS account. I will check with my local consumer protection agency whether there is a way to act against such extortion or not. In all these updates, NOTHING really changes in the controller. Still no way to save groups or have speakers reconnect to the configured group after a power interruption (yes, I am using smart plugs that turn off the speakers at night, since you did not and obviously cannot implement eco-friendly power saving features). Still no caching of radio station or album thumbnails in media library...

Sonos, I have 9 speakers and they have been working fine for years. I use my own library as well as spotify an pandora and it has been working fine. I suspect your new sign in requirement is just a way to collect private usage data to fuel your business and I will not subscribe to this. We paid a lot of $$$ for your system and if we knew it required surrender private data, we would have looked for another system. The sign in must be optional. You must revert that policy and at least grandfather the customers who trusted you when you were a little start up. We purchased this system and the model was upfront payment without any strings attached and I refuse to surrender my private usage data.